What We Do
Today’s target audience is business owners needing assistance with a range of financial needs from monthly accounting to project based consulting to out-sourced CFO services.
The use of the word Canopy is meant to convey a meaning of higher level and covering over many, like encompassing a variety of services that might expand over time.
Color Preferences
Blue - my current clients perceive me as knowledgeable, trustworthy and calm
White - financial people should be held to a high standard, along the lines of perfection, purity, and clean
Grey - if it works to add in a third color, sophistication and neutrality are great words to describe the type and level of services I provide
Our Ideas & Additional Information
I tend to like simple logos that convey meaning with as few extra elements as possible. I want an extra element (in addition to the name) but it needs to be meaningful to the business name. I don’t want to lock your creativity down with my limited view, but maybe above either the top left or top right of Averett Canopy, you could use a blue line to form somewhat of a roof or canopy.