Aventurine SolutionsLogo Design Contest

Logo Design Contest
Contests / Aventurine Solutions

Aventurine Solutions has selected their winning logo design.

For $375 they received 262 designs from 21 different designers from around the world.
1st
#261
4th
#259
5th
#249
8th
#139
New
#262
New
#260
New
#247
New
#246
New
#243
Prefers others.
#149
Prefers others.
#148
Prefers others.
#140
Prefers others.
#132
Prefers others.
#129
Prefers others.
#127
Prefers others.
#126

Discussion

 
Client
Nice logo, but this is what we're looking for:

icon + textual based logo
2-3 colors (we want this to be able to look good in B&W)
no gradients (for now)
clean style
good font selection - avoid times new roman type

we want a clean style look (avoid gradients / textures for now - just focus on getting the imagery and representation done properly)
we want people to feel confident looking at the logo
we want people to understand that we are a serious business

icon representation should fit with global credit card payments. people looking at the icon should understand that aventurine provides secure payment solutions. security can be displayed through the form of a credit card chip or some other abstract but simple icon. 2 colours. avoid using gradients. simplicity is key. we want to have the icon sitting on the left / right side of the company name. please avoid shapes that resemble star trek or eyes of a pyramid.

textual based logo for us means smart selection of a font face and incorporating some unique elements to it. aventurine should all be written in the same casing (as is all letters should hold the same height - the A should not stand out taller than the rest of the text). we would like to use a sans-serif type of font that's very clean. the focus should be aventurine and not solutions.

some examples that you can look at to understand what we find as nice examples of textual based fonts along with a short explanation why we like them:

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/474851949007-223.png (good mix between 2 colours & some unique cuts to the lettering to make it more unique)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/658350747537-223.png (the A in the wording is a sword blade / saber blade and it cuts down to box in the word transportation - and transportation isn't a big focus)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/582851592314-223.png (you can visualize that the company is in construction just looking at it)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/224750642790-223.png (incorporates the icon and text together - has a fun feel to it that's associated with alcohol so people understand what they are doing)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/833450937610-223.png (simple how the r&t touch each other but there's a little cut off where the r&t connects to give it some uniqueness)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/173451080241-223.png (brilliantly done - logo shows r & d in the shape of a door - r is the same colour as the word red & d is the same colour as the word door. font is touching together instead of giving spacing which works well for them).
11 years ago
 
Client
Very nice design, however, please make the logo in accordance to the outline mentioned above.

Thank you.

:)
11 years ago
 
Client
Very nice logo!

The thing is we are looking for the "A" and "S" to be combined in a very subtle / hidden way.

This will be a good reference for you (Northwest airlines, Milwaukee Brewers, Hartford Whalers and Sun Microsystems) are good examples of hidden initials in a logo:

There are also very good examples of incorporating what we do in the logo (Continental & Milwaukee Brewers) are good examples of showing what the company does in the logo

http://urlm.co/blog/2009/10/22/23-brilliant-logos-with-hidden-messages/
11 years ago
 
Client
#148 is very nice.

I like how you combined the "A" and "S" in one.

Could you try and make the "S" more visible with a swoosh coming around from the back and create a "partial circle" with it. A circular logo is important to us.
11 years ago
 
Client
It's also to insert something that subliminally looks like a credit card (not obvious) within the logo
11 years ago
 
Client
Let's try to insert something like this within a circle:

http://www.shutterstock.com/pic-88289410/stock-photo-colorful-credit-cards-isolated-on-white-background-d-rendered.html?src=e5x2ZzvvcCr3YPXkk_x7xA-3-36

(with no writing or logo's). There should only be silver chips and magnetic strips.

The colours have to remain a mix of green, red & silver.

Thanks
11 years ago
 
Client
Also try to do something creative with this:
http://www.shutterstock.com/pic-89192536/stock-photo-credit-card-and-globe-isolated-on-white-background-d-rendered.html

with a Red Credit card, silver chip and the earth green and silver/white
11 years ago
 
Client
Hi,

#249 is great!

I just want to see if you could do it with less cards (maybe larger cards).

I also want you to switch the green and red colours in #249 (The larger part of the card would be green and smaller part of the card would be red).

The V in Aventurine is perfect, however, we like the font in #204 with the faded lines on the sides of "Solutions"

Looking forward to your final design!
11 years ago
 
Client
#259 is good.

We now need the logo "tilted to the right" , in #259 it is tilted to the left.

We want to keep the V in "Aventurine", however, we want to have an original font that is sharp, professional and needs to be very easily read.

We want to keep the two lines next to "Solutions" also.

Please provide different options with "original" fonts created by you.

Thank you
11 years ago
 
Client
Thanks!

#260 is good.

Now please give different "fonts / writing" of Aventurine Solutions, but (only) the V we want to keep.

Thanks
11 years ago
 
Client
We dont like the "letters" chosen for v"Aventurine Solutions", we only like the V.
11 years ago
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