Aventurine SolutionsLogo Design Contest

WE FINALLY HAVE OUR DIRECTION.

The red colour in Entry #123 is PERFECT

The green colour in Entry #13 is PERFECT

The silver chip in Entry #123 is PERFECT

The red looking like a "credit card" in Entry #123 is PERFECT

The texture "diamond cut" of red and green in Entry #123 is PERFECT. We would like to see how flat colours (without "diamond cuts" as a second option.

The font "Aventurine Solutions" in Entry #111 is PERFECT.

And the "A" and "S" combined into a logo in Entry #69 is PERFECT.

The "faded" lines on each side of "Solutions" in Entry #31 is PERFECT.

WE WANT THE CREDIT CARD AND CHIP IN RED "AT THE BOTTOM" LIKE IN ENTRY #123 WITH A "CIRCULAR" -A- AND -S- COMBINED LIKE ENTRY #69.

THIS WILL BE THE LOGO WE WILL GIVE THE PRIZE FOR.

Hi,

I wanted to apologize for referencing other designs, it's our first time designing a logo and was not aware of the rules and the moral code amongst designers.

We decided to disregard old ideas and follow the outline below to give all designers a fair and moral chance to win this tournament.

icon + textual based logo
2-3 colors (we want this to be able to look good in B&W)
no gradients (for now)
clean style
good font selection - avoid times new roman type

we want a clean style look (avoid gradients / textures for now - just focus on getting the imagery and representation done properly)
we want people to feel confident looking at the logo
we want people to understand that we are a serious business

icon representation should fit with global credit card payments. people looking at the icon should understand that aventurine provides secure payment solutions. security can be displayed through the form of a credit card chip or some other abstract but simple icon. 2 colours. avoid using gradients. simplicity is key. we want to have the icon sitting on the left / right side of the company name. please avoid shapes that resemble star trek or eyes of a pyramid.

textual based logo for us means smart selection of a font face and incorporating some unique elements to it. aventurine should all be written in the same casing (as is all letters should hold the same height - the A should not stand out taller than the rest of the text). we would like to use a sans-serif type of font that's very clean. the focus should be aventurine and not solutions.

some examples that you can look at to understand what we find as nice examples of textual based fonts along with a short explanation why we like them:

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/474851949007-223.png (good mix between 2 colours & some unique cuts to the lettering to make it more unique)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/658350747537-223.png (the A in the wording is a sword blade / saber blade and it cuts down to box in the word transportation - and transportation isn't a big focus)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/582851592314-223.png (you can visualize that the company is in construction just looking at it)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/224750642790-223.png (incorporates the icon and text together - has a fun feel to it that's associated with alcohol so people understand what they are doing)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/833450937610-223.png (simple how the r&t touch each other but there's a little cut off where the r&t connects to give it some uniqueness)

http://3ef44ac2a814e81509fd-288404e13f895703cf2798bf6ae95228.r56.cf1.rackcdn.com/173451080241-223.png (brilliantly done - logo shows r & d in the shape of a door - r is the same colour as the word red & d is the same colour as the word door. font is touching together instead of giving spacing which works well for them).