AURALogo Design Contest
Logo Design Contest
Contests / AURA
AURA has selected their winning logo design.
For $275 they received 595 designs
from 88 different designers from around the world.
Annotation
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Logo Design Brief
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Client
What We Do
AURA stands for Automating University Research Administration and is a representation of the electronic research administrative system which facilitates research administration activities at the University of Chicago
Industry
Color Preferences
The button colors on this website :https://aura.uchicago.edu
maroon: #800000
orange: #C16622
Blue #0F425C
Yellow:#f09409
Green:#58593F
and the branding rules of Uchicago are key
Primary Palette
MAROON
Pantone 202C
C:0 M:100 Y:70 K:50
R:128 G:0 B:0
HEX:#800000
Light Greystone
Pantone Cool Gray 3C
C:4 M:3 Y:5 K:16
R:217 G:217 B:217
HEX:#D9D9D9
Greystone
Pantone Warm Gray 7C
C:16 M:23 Y:23 K:44
R:166 G:166 B:166
HEX:#A6A6A6
Dark Greystone
Pantone Warm Gray 11C
C:26 M:30 Y:34 K:62
R:115 G:115 B:115
HEX:#737373
Fonts include Gotham and Adobe Garamond Pro
maroon: #800000
orange: #C16622
Blue #0F425C
Yellow:#f09409
Green:#58593F
and the branding rules of Uchicago are key
Primary Palette
MAROON
Pantone 202C
C:0 M:100 Y:70 K:50
R:128 G:0 B:0
HEX:#800000
Light Greystone
Pantone Cool Gray 3C
C:4 M:3 Y:5 K:16
R:217 G:217 B:217
HEX:#D9D9D9
Greystone
Pantone Warm Gray 7C
C:16 M:23 Y:23 K:44
R:166 G:166 B:166
HEX:#A6A6A6
Dark Greystone
Pantone Warm Gray 11C
C:26 M:30 Y:34 K:62
R:115 G:115 B:115
HEX:#737373
Fonts include Gotham and Adobe Garamond Pro
Our Ideas & Additional Information
This will be primary used as a custom mark to reflect AURA on an updated version of the AURA website. We want to make it clear that the website is to access etc the AURA product.
Themes
Simple
Colorful
Refined
Secure
Style Inspiration