Can you make the swoosh smaller? It feels like two elements next to each other instead of one solid logo. If you try making the picture character and the font the same height, it could feel more cohesive and more successful.
#53 is on the right track. Can you give us a version without the dot? Can you also work on the text? It's important to us that the text work when standing alone. I think you're going for an A/F combo with the character. How can we make that a little more clear? Really nice work. Simple. Clean. Keep it up!
It's looking really good. It's an original symbol that we can call our own. It's also starting to have a story to it that makes sense with our product. Keep going!
Can you resize the character of #71 so that the top of the red swoosh feeds directly into the top of the A.
Also, we are looking to see some type variations. What ideas do you have for that? We know we want to see one where the word "formula" is secondary to athletic in size and/or color, but not necessarily as thin (lengthwise) as "athletic". Meaning, can you make "formula" as long, but shorter?
As far as the character, can we see some tweaks here and there as well as some enhanced detailing?
Great work! #161 and #162 are the strongest so far. We want to see the word "FORMULA" stretched to the length of "ATHLETIC". Also, what can be done to strengthen the words? The gradient treatment and stroking is nice, but we don't want to lose legibility. Can you try a dark stroke around "ATHLETIC"?
The beveling of the character looks great! Thanks for the hard work!