Athena ActivewearLogo Design Contest

Logo Design Contest
Contests / Athena Activewear

Athena Activewear has selected their winning logo design.

For $250 they received 112 designs from 33 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Inspire your inner goddess.
What We Do
We sell high-end yoga-inspired women's activewear and accessories.
Industry
Retail
Color Preferences
Rich, vibrant turquoise and/or purple. Think yoga, think Greek goddess (Athena), think sexy, think peaceful retreat. The interior of the store will be rustic with a French/Latin flair.
Themes
Feminine
Simple
Colorful
Classic

Entries

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Discussion

 
RE: #1 - We will be specializing in yoga and Pilates - this looks too much like @.
14 years ago
 
RE: #2 - I like how the two a's back-to-back resemble a butterfly. I like the incorporation of the slogan across the bottom.
14 years ago
 
These all would be great logos for a business like a PR firm, law firm, etc. I need something fun, flirty and that will make people know what they're getting - a boutique that carries the yoga and Pilates lines that they crave!
14 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monetary means of showing appreciation for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


.
14 years ago
 
No necessarily. I really am open to new and creative ideas. I want to stay away from cursive just for legibility reasons. I like bolder colors than are displayed here - and I'm not tied in to turquoise, purple and white together necessarily, those are just some of my favorite colors. The interior of the store will be exotic - vibrant colors, lots of oak wood, concrete floors. I would like to see something using a woman in the logo, which is why I kept #15, above. Not necessarily just her head, but maybe in a yoga or dance posture. I like the look of the text in #13 and #14 and also like the use of the wordmark on the bottom.

I hope my comments help. Thanks everyone for your patience. :)
14 years ago
 
Now we're getting closer. Think bold, exotic...yet clean lines and simplicity. Sexy, athletic, fit, beautiful.
14 years ago
 
My only comment on #s 25 and 26 are that it's not immediately obvious that it's hair and a woman's profile...
14 years ago
 
http://www.youtube.com/watch?v=iLT2Q30PINI

Please watch the above video - it should be the Columbia pictures introduction. This is the feel I want the logo, Web site and store to have...
14 years ago
 
#s 33 and 34: I like where you were going with it to include an image of Athena...but too much like a fairy....check out the youtube video (link in comment above) of Columbia Tristar lady with clouds and colors....very nice and what I'm using as inspiration for finish-out of store interior.

14 years ago
 
RE: #24 - please tweak figure to reflect a yoga pose. I like the use of the color gray.

RE: #32 - I like these colors (purple and yellow) but want to see the blue more turquoise. Again, I like gray too.

RE: #13 - I like the font here and use of tag line but want to see the word "unleash" instead of "inspire."

I HOPE THIS HELPS! :)
14 years ago
 
Logo Designer
Hi,
Thanks for all the feedback - it's always helpful!
14 years ago
 
Ok....

#24, #44, and #37 - LOVE these ones (love font, colors), but the lady's silhouette needs to be a feminine, sexy one in a yoga pose preferably (like the classic pose, "dancer").

#32 and #13 - Love the font on both. Add in feminine silhouette or form in a yoga pose please.

ALL: add in tag line..."Unleash your inner goddess."

THANKS!!!!
14 years ago
 
ALL: Please try using gray and turquoise - calming, soothing and draws me in.
14 years ago
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