Association for the Promotion of Tourism to AfricaLogo Design Contest

Logo Design Contest
Contests / Association for the Promotion of Tourism to Africa

Association for the Promotion of Tourism to Africa has selected their winning logo design.

For $300 they received 142 designs from 8 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
APTA is a non-profit volunteer association dedicated to promoting tourism to Africa by bringing together the travel industry community to facilitate business partnerships and educate members throughout North America.
Industry
Travel & Hospitality
Color Preferences
We are open to suggestions but have used shades of orange and blues in the past.
Our Ideas & Additional Information
Design must include the shape of the continent of Africa. We refer to ourselves as APTA so that should be the primary text. Must also include our full name - Association for the Promotion of Tourism to Africa

Must be professional, classy and sophisticated. Must position us as the authority in promoting Africa.

We like the idea of using tree imagery somehow. Reference photos of an acacia tree for ideas.
Themes
Refined
Adventure
Simple
Colorful
Modern

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Discussion

 
Client
For reference:

APTA Value Statement:
APTA will help you increase your business to Africa thru networking and educational opportunities and by being a resource for the African travel industry.

APTA Mission Statement:
APTA is a non-profit volunteer association dedicated to promoting tourism to Africa by bringing together the travel industry community to facilitate business partnerships and educate members throughout North America.

APTA Vision Statement:
Create a community of travel professionals dedicated to positively impacting Africa by increasing tourism and positioning the continent as a more accessible destination.
9 years ago
 
Client
Overall we need a much simpler, clean and sophisticated design.
9 years ago
 
Client
We are open to totally original designs. Don't feel free to include the shape of Africa or the tree if you don't want to. We want fresh ideas!
9 years ago
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