We like your use of motion to bring in action into EXP.
please take a look at the updated brief to help you further. As you can see, your logo is sitting at 5th position at the moment :)
After sharing the initial entries with our top management, following is the updated brief.
1. The text on the logo will be "Asiatic EXP" (Please avoid, asiatic experiential and other variations) 2. The logo will be on a white background. 3. The word Asiatic will be written in the font shown in the powerpoint attached in the brief. You can also check out the "asiatic" logo at www.asiatic360.com 4. The word "asiatic" should be significantly smaller than the letters "EXP". The letters EXP should stand out and dominate the logo. 5. The logo should not contain more than 3 colors. For instance if the word "asiatic" is written in gray then the letters EXP should not contain more than 2 colors. 6. We are open to your creativity about colors. Feel free to use any color that you feel will communicate action and confidence 7. We would like to avoid usage of any additional shape within EXP. Any shape or symbol used should bring in more focus on the letters EXP (The new rankings will give you an idea about what we like) 8. The logo should communicate action and power. We are a company that provides the companies a way to target the right consumers in the right way. It would be great if our logo could capture that essence. Please feel free to use shapes, elements, motions within the letters EXP to bring in this feel.
Thank you again for your participation. Hope this feedback will help you further in focusing your efforts. Looking forward to some exciting developments in coming days.
Thank you for your entries. We would like to avoid the shapes in #120 and #121.
The swish in #119 seems very big and is dominating the logo reducing EXP can it modified to keep priority on X but still keeping the other letters important?