#1 is sitting at the top of our rank at the moment.
Somehow it seems the word asiatic is taking the central focus (could be due to the dark colour). Can you work on some options with the use of a few different colors and shapes.
We are also open to the letters EXP taking the center focus and "asiatic" staying as a small element
after sharing the designs to our top management your design is still sitting at the top :)
We liked approach to bringing motion and other strength elements to the word EXP. Following are the feedback for your designs.
In #17 You have used two shades of orange on the body of the logo. Could you experiment with any other colors and shades which you feel might be vibrant and confident without being cartoonish? You have complete freedom on your choice of colors. Also, would it be possible to restrict the word "asiatic" on top of "E", as you have done in #21.
Top team liked how you kept the resemblance with our Asiatic 360 logo in #2. Could you make a version which has the same shape but has "asiatic" written as in #17? Could also experiment with your own choice of colors on this one? Would giving a shiny feel to the colors be an improvement? The decision, we leave up to your creative inspiration.
#33 Could you update it so that the three strikes in the middle takes the strength elements? Maybe the other letters can have a less striking color while the three strikes dominate with power. Feel free to share your thoughts.
#10 & #12 Can you update this with similar writing style of "asiatic" as #17. You can also experiment with colors in these.
Thank you again for your efforts. Looking forward to a successful end to the competition
After sharing the initial entries with our top management, following is the updated brief.
1. The text on the logo will be "Asiatic EXP" (Please avoid, asiatic experiential and other variations) 2. The logo will be on a white background. 3. The word Asiatic will be written in the font shown in the powerpoint attached in the brief. You can also check out the "asiatic" logo at www.asiatic360.com 4. The word "asiatic" should be significantly smaller than the letters "EXP". The letters EXP should stand out and dominate the logo. 5. The logo should not contain more than 3 colors. For instance if the word "asiatic" is written in gray then the letters EXP should not contain more than 2 colors. 6. We are open to your creativity about colors. Feel free to use any color that you feel will communicate action and confidence 7. We would like to avoid usage of any additional shape within EXP. Any shape or symbol used should bring in more focus on the letters EXP (The new rankings will give you an idea about what we like) 8. The logo should communicate action and power. We are a company that provides the companies a way to target the right consumers in the right way. It would be great if our logo could capture that essence. Please feel free to use shapes, elements, motions within the letters EXP to bring in this feel.
Thank you again for your participation. Hope this feedback will help you further in focusing your efforts. Looking forward to some exciting developments in coming days.
We are impressed by entry #98. We really like how you've captured the essence of the brief while staying within its limitations. The depiction of motion through the X is brilliant. We want to use the following colors in our logo (Golden: C 3 | M 38 | Y 97 | K 0, Red: C 0 | M 95 | Y 100 | K 0). Can you please update #98 with these two colors while keeping the gray of the "asiatic" lettering same as before. Also, could you put in a 3 dimensional or gradient feel to the logo like these while using the colors I mentioned above?(http://userlogos.org/files/logos/jumpordie/google_mobile_app.png) & (http://userlogos.org/files/logos/jumpordie/google_buzz_0.png)
#32 is also under serious consideration. Could you update it with the color scheme I mentioned above? is there a way to make the strikes more prominent? Could you also use a similar 3 dimensional feel in this logo?
Thanks again for your brilliant submissions. Looking forward to a great logo from you
#128 Can you modify the letters "asiatic" to bring them within the top of "E" and "X" like you have done in #126? We like the color gradient. Would it be possible to give it a glossy feel like http://userlogos.org/files/logos/jumpordie/google_buzz_0.png? However we would prefer not to have a white line running through the whole logo.
#126 The strikes in the middle has a strong white center. Could we tone it down a little and use a glossy effect like I have mentioned above?
Looking forward to a successful ending to this tournament.
Impressed is an understatement for our feelings so far. Just when we were settling down you have blown us away again with #163. And we are in love with the new placement of the arrow in #160. Can you please do some small changes in these two?
#163 Make the dots on the "i"s on "asiatic" grey as the rest of the letters. Make the golden strike inside the X a bit smaller from the top and bottom to reduce the movie title effect. Also can you make the Golden strike thinner so that it doesn't touch the "E" and the "P"?
#160 The line connecting the X and i on top of asiatic is touching the dot of the i. Can you keep a small distance between the line and the dot. The distance should be equal to the distance between the top of E and the start of the golden line.
Please PM me for any clarification or post on the comment wall. Best of luck
Hi, I'm sorry since I have withdrawn some of my recent entries because I'm afraid that it's too similar with AXN and X Window System logo. Here is my latest innovation.