Asian Rugby Football Union (ARFU)Logo Design Contest

Logo Design Contest
Contests / Asian Rugby Football Union (ARFU)

Asian Rugby Football Union (ARFU) has selected their winning logo design.

For $575 they received 216 designs from 18 different designers from around the world.

Logo Design Brief

Client
Hong Kong
Slogan
Rugby in Asia: More than a Sport
What We Do
ARFU is the regional governing body of rugby union in Asia, encompassing 28 member unions from Lebanon to Indonesia and Kazakhstan to Guam.
Industry
Sport
Color Preferences
Strong preference - green; medium preference - blue; weak preference - white.
No preference - red.
Weak dislike - yellow, grey; medium dislike - purple, orange; strong dislike - black, brown.
Our Ideas & Additional Information
The logo should reflect the breadth and diversity of Asia - from islands such as Guam to the mountain cold of Kazakhstan and Mongolia, and the heat of the middle east - NOT stereotypes about Asia. The logo should be novel, recognizable and obvious - people should know that it is the logo of the Asian Rugby Football Union. The logo should include a rugby ball and designers should consider simple but evocative designs such as the Running Man Hong Kong Sevens logo) and the Australia Rugby Union logo (see links below). The current logo is attached below. We are trying to re-brand ourselves as a dynamic, growing organization with youthful vigor and broad reach. One idea is to try to include a 'piece' of each member union - be it a symbol or a color.

http://www.hksevens.com/eng/home.php
http://en.wikipedia.org/wiki/Australian_Rugby_Union
http://www.arfu.com
Themes
Simple
Refined

Entries

Order by
Ranking
Entry Number
1st

Withdrawn

2nd

Withdrawn

3rd

Withdrawn

4th

Withdrawn

5th

Withdrawn

6th

Withdrawn

7th

Withdrawn

8th

Withdrawn

9th

Withdrawn

10th

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

New

Withdrawn

Withdrawn

New
1 2 3 4 1 ... 4 Next >

Discussion

 
Logo Designer
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ You, the Client, are very important! Your active participation is the single greatest factor influencing this contest. Active participation by you, the Client, helps you get the logo design you want!
~~ What's active participation? It's updating the brief with more information for Designers to work with as the contest progresses, providing feedback to Designers on their entries when they're submitted, and ranking designs at least once a day.
~~ When you provide feedback to Designers, you increase the chances of getting the logo you want. More feedback = better results!
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion.
~~ Rank designs at least once each day -- this will encourage Designers to submit more entries!
~~ Ranking prevents your contest from going idle! Active contests attract more Designers.
~~ Ranking gets your contest noticed. Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Please note: if you're asking for a design that will require several hours to create, to attract Designers willing to invest that amount of time the prize should be at least $400-$500. All "Character" style logos fall into this category.
~~ Designers are not offended by "Not Interested." We'd like to know what you don't want so we can give you the design you do want.
~~ The first phase of the contest is the "Open" phase, and everyone can submit during that time.
~~ After your contest's initial "Open" phase closes, it will enter the "Top 5" phase; only the top 5 ranked Designers will be able to submit revisions at that time.
~~ The "Top 5" Designers are the first 5 Designers in a contest, not the first 5 designs.
~~ When "Top 5" ends, the "Judging" phase begins. The Designer of the 1st place design will be the only Designer who can submit revisions at that time.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion

12 years ago
 
Client
Thanks again for your entries Ryo, I look forward to seeing some revisions if you have the time.
12 years ago
 
Client
Satto, I love #24 and the way you've positioned the balls to show unity and diversity. The colors are youthful, and the logo stands out. I like #23 as well, but we need to make sure the ARFU acronym is part of the logo. Same goes for #12, though I am really leaning towards your graphic concept for #23 and #24. Now, the question is how we signify Asia without it becoming too busy. Thanks again for your submissions!
12 years ago
 
Client
I included this in the updated contest brief, but I'll share the thoughts here as well:

1. Accents in black, grey, etc are welcome; the main point is that the logos should not be MOSTLY black or mostly grey. Also, deep reds could be used as an accent, as there is not a strong preference either way on that color.

2. It is important that our logo is not too similar to that of the International Rugby Board (www.irb.com). We want to maintain our own identity.

3. I'd be interested in seeing some experimentation with the typographical elements of our different member unions - Arabic calligraphy, brushstrokes from Chinese and Japanese calligraphy, a riff on the Cyrillic alphabet, elements of Brahmic scripts. High risk, high reward, but let's see it!

Thanks very much for your submissions!
12 years ago
 
Client
Thanks Nalapraja, I am loving #39. Youthful, dynamic, and professional. Shows growth, the working together aspects of rugby, unity, and diversity. Excellent concept. Any way we can integrate more of an 'Asian' identity in? It's important that any representation of 'Asian' identity is tied to the diversity of cultures and is not merely stereotyping 'Asian' identity.
12 years ago
 
Client
Nalapraja, would it be possible to look at #39 with navy subbed in for the grey? Thanks!
12 years ago
 
Logo Designer
Hi, I suggest you leave feedback privately by clicking on each design. You can get better communication with a specific designer with this way, because that designer will accept an email notification when you leave a comment. Hope that helps
12 years ago
 
Client
Many thanks to all of the designers who submitted logos in this contest. We are grateful for your creativity and responsiveness, and I wish we could take more than one logo!

We will now take the top 6 ranked designs and submit them to our membership, who must respond by 10 December with their top choice. From there, we will work with the top ranked designer on final details.

Thanks again for all of your work!

Best regards,
ARFU Comms Team
12 years ago
Login
Home Start on your logo Contests Portfolio Designers Why? Help Contact Us
Forum About Us Pro Accounts
1-800-300-3231