Open to all colors, but the logo overall should be warm and inviting. It should not have a "corporate" look or feel. We also don't want dark or colored backgrounds.
It would be nice to incorporate red to match the existing sign.
Our Ideas and Additional Information:
Please incorporate the red from the existing Ashley Oaks sign image
Other things to communicate:
#1 - This is a peaceful, quiet, secluded community
#2 - The property and its residents are well cared for
#3 - A strong sense of community among the residents
Our audience is potential residents. We rent apartments with a variety of different floorplans. The typical resident works in service industry jobs, is middle income, and may be retired. Our residents would be people who enjoy living in a quiet, safe, and clean apartment community.