Aset PartnersLogo Design Contest

Logo Design Contest
Contests / Aset Partners

Aset Partners has selected their winning logo design.

For $300 they received 272 designs from 50 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
System Engineering and Technology
What We Do
Provide government contracted IT, software development, system security, and systems engineering
Industry
Technology
Color Preferences
Orange, Black, Grey
Our Ideas & Additional Information
The actual company name is AEGIS - which in greek mythology is a shield and has been translated to mean protection - perhaps investigating what AEGIS is and somehow incorporating it into the logo or background would be a good avenue to pursue.
Themes
Masculine
Secure

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Discussion

 
Client
Entry #12 - For a reference point, although I appreciate the effort...I think this type of shield is too bold and prominent. Also, the letters seem just placed on the image with no real integration with the design and the text is certainly too small. Finally, the orange needs to stay away from the yellow undertone.

Entry #1,#2,#3 - Looking for more depth and use of color. Not keen on the orange placed in between the A and P on the left

Entry #4 - I like where you are going with this so far. Would like to see the letters in the icon used differently so it is distinguished from the word Aset. As it is, someone may believe the company name is PASET or AASET if you see what I mean. Perhaps also stretching the word partner the entire length of the word above it so you can enlarge the tag line to be more apparent.
15 years ago
 
Client
#7, #10 - Would like to see a variance on the shield. For a better understanding... and again, we also don't know exactly what we want to see, but ASET stands for Aegis Systems Engineering and Technology.

Here is what AEGIS means to us:

In Greet Mythology, Aegis was the shield of protection Zeus used in battle. Today, the idea of doing something under someone’s aegis means doing something under the protection of a powerful, knowledgeable, or benevolent source. At Aegis Systems Engineering and Technology (ASET) Partners Corporation, the services we provide to our clients model these same traits.

Hope this helps.
15 years ago
 
Client
#1, #2 - This is looking very good. I would like to see the logos incorporate both the A and P in any icons. Thanks
15 years ago
 
Client
#32 - Really like the color combination on this. I like how you have used orange as the highlight rather than the main color. Also, the font is perfect... very clear. I think we would like to see a more clear A and P in the icon, but overall, this is the direction to go. For other designers - this does not mean to make the icon a circle each time, but try different combination of utilizing orange and different ways of using AP. - Thanks
15 years ago
 
Client
#44 - I really like this concept. I like the orange faded on the word Partners. Would like to see more distinction of the A and P in the icon.

#45, #47 - I like both of these concepts

To All - great job so far... we were thinking that it would be neat to see some real light conceptual "shield" in the background... almost like it is faded in the background and barely noticeable, or like a sketch of one. As you will read in the brief, the Aegis is a symbol of protection, so if there is a way to lightly incorporate this, that would be neat - not necessary for each design, just an idea. Thanks so far.
15 years ago
 
Client
Shields are coming in - this is great !!!!!
15 years ago
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