Ascend means moving up...ie the clients of this company are very affluent...and investing their money in order to "ascend to the next level"...dont know if that helps. #1 is a bit too common...
Thanks #4. I love your efforts...hard to describe mainline pennsylvania, outside phila...kindof consersative, but they are the under the edge company in "main line philly"-the suburbs....very rich and main line Philly, so its a little edge but under the radar....
Like font in #7 because it seems more "financial institution". Some others seem like a technology feel. #7 like font or similar ....lets go for a cleaner more formal/bankish layout and more blue than purple...
Client does not want swooshes like in #39 or the A's on #36 and #37....leaning toward a wordmark only logo....like #30 minus the swoosh in the A. Like the blue in #39 and gold in #36. Please no more purple!!