ASCLogo Design Contest

Logo Design Contest
Contests / ASC

ASC has selected their winning logo design.

For $675 they received 243 designs from 35 different designers from around the world.

Logo Design Brief

Client
Germany
Slogan
We do best security and event management
What We Do
Professional security company with event management and equipment rental
Industry
Events
Color Preferences
Any color describing the brand purpose. Maybe combined with black or grey or some other suitable color.

Please no green, pink.

We are open to complete different styles and colors if they are suitable for a professional and powerful event management and security company.
Our Ideas & Additional Information
Our new logo should consist of the company name: ASC (pls do not include slogan, just ASC)

ASC has the experience, knowledge and passion to make events the best they can be. ASC is a company providing top notch event and festival management, security, corporate event production and staffing services.

We provide every event equipment that you need: chairs, tables, tents, fences, crowd control barriers, flooring options, bar furniture, table linen, visuals etc.

In the new logo the idea of our event equipment/service might be captured. Maybe with a characteristic sign or dynamic icon. Or maybe with an abstract symbol for events or equipment. Also the idea of events and service should be incorporated. Just some thoughts.

Style of logo and color should look professional and valuable and also fresh, strong, active, striking, powerful, dynamic. We will do everything possible to create best events. This should be reflected in the new logo.

We do not have special requirements for now and look forward to your wide range of ideas. We will give regular ratings for you to adjust.

Thank you very much!
Themes
Masculine
Colorful
Modern
Secure
Style Inspiration
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Discussion

 
Client
Dear designers

Thank you very much for all your contributions!

Please note our following briefing for the coming logo designs:

We like the idea that the letters ASC stand separately and are not too much entwined.

Right now the logos are too much in the direction of security. We do not prefer this. The main focus should be on the events and service aspect.

We really like the idea of ASC combined with an icon. Because in future we can use maybe only the icon on our working clothes.

But the icon should not be too abstract and serious. It would be nice if the icon has some connection to events/service/event equipment.

We like the idea of using more and other colors which will make the logo somehow more lighter and not so serious.

Looking forward hearing from you!

Thank you

ASC-Team
7 years ago
 
Client
Dear designers

Thank you very much! Now in our ranking we see that the logos head into the right direction :-)

We like the idea with the icon on the left side and dark grey or black letters ASC next to it.

We like letters be bold and prominent, not too simple. So the icon may stand for itself, but also should the letters ASC.

We like the combination of colors black, orange or shades of orange and grey.

Looking forward to your contributions! Thank you!

ASC-Team
7 years ago
 
Client
We like that you use the color orange in the icon in combination with black. We do not like the color red in the icon. We like very much that the letters ASC are stylized in the icon.

We like the letters following: with the S in the middle and the under part of the S is part of the A and the upper part of the S is part of the C. This brings motion in the letters.

Thank you very much!
7 years ago
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