Potential!! What would the arrows & dot look like in variations of red vs oranges in #47? Also where did the "spot on" come from? How would you incorporate think, feel, focus?
"spot on" is a way of saying 'just right' as in 'you'll get the shot that's just right for your needs at ARROW images" - I thought I'd give that tagline a go as a crisp, succinct little tie-in with the graphic. I'll follow up with colour variation and your current tagline. Thanks for the look and feedback:)
These next three ( #70 #71 #72 ) to my eye, code as more meaningfully suggestive and less 'eye candy' than some of what I am seeing. (They are also much easier to reproduce.) Let me know what you think.
We like the feel of the font in #71 and the circular arrows in #78, what if you took the best out of both and then one with "think, feel, focus" and one without?
The font change is a huge hit with over half the staff. Requests came back to ask to use the BITSUMISHI font that #45 has, and if that is possible or allowed without causing a problem.
Sorry, I don't like that font - I find it somewhat heavy-handed. It tends to struggle with the graphic device for attention rather than working with it. I think a good font, a good sophisticated font, carries the eye along naturally, fluidly from left to right. I hope I haven't shot myself in the foot, but at the end of the day I have to be proud of what I produce.;)