Arnold Business Advisors, LLC Logo Design Contest

Arnold Business Advisors, LLC has selected their winning logo design.

For $250 they received 164 designs from 40 different designers from around the world.
Contest
Logo Design Brief
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candl92
United States

What We Do

Partner with businesses to assess and identify needs within their business and source them with time and skill to address these needs through strategic business partners.
http://arnoldbusinessadvisors.web.officelive.com/

Industry

Miscellaneous

Top Three Things to Communicate

#1 - We are trusted advisor who wants to help businesses acheive dreams.
#2 - We partner with our clients every step of the way.
#3 - There are no limits to what our network can assist businesses in addressing.

Our Target Audience:

Services are not industry specific; however, sweet spot for clients are those businesses with minimum revenue of $1M-2M and 10-15 people. Maximums are not as critical; however, $50M and 100 people or below would be target.
Model is centered around serving others in a business context with an element of life coaching. The business owner, managing director, president, or equivalent are my direct relationship.

Color Preferences

My personal favorites is blue with apparel anticipated to be light blue or white. However, I am not the expert which is why were doing the contest.

Our Ideas and Additional Information:

Content of website below can be referenced. Logo or layout are not recommended as this is a basic quick set-up website.
http://arnoldbusinessadvisors.web.officelive.com/default.aspx

Themes

Necessity
Masculine
Simple
Colorful
Bright
Loud
Economical
Serious
Modern
Refined
Commonplace
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

candl92
United States
#1 and #2 - Do not like Arnold being the focal point of the logo. #3 Seems a little too plain and original.

#4 - Arnold and graphic are more balanced; thus"OK" with Arnold being larger than Business Advisors LLC. Had originally envisioned Arnold Business Advisors LLC being same size and overall focal point, but you all are the experts. Also, not sure what the graphic is conveying to my audience and if we don't get it than most likely other won't. Please review profile and focus on the "trusted advisor" aspects.
13 years ago
NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

1st place - 50 points
2nd place - 20 points
3rd place - 10 points
4-6th place - 5 points
7-10 place - 3 points
10th on - 1 point

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
candl92
United States
Opened up the number of styles as we thought we might be being too restrictive.
13 years ago
candl92
United States
A few thoughts that the new entries are generating. 1) We think we are looking for a graphic that better conveys our desire to "aid businesses to achieve their dreams" and conveys our "servant heart". 2) While mentioned prior that we had envisioned Arnold Business Advisors LLC all being of similar size and font, we now believe there is merit in Arnold being larger, but not the focal point. Reason being, is that we may chose to have other businesses than just the Advisor business while attempting to maintain a brand image. 3) For this reason, ABA does not work in the graphics. Thanks to all for your efforts and we look forward to the next round of proposals.
13 years ago
candl92
United States
Improving; however, still not clicking with the graphic.
13 years ago
candl92
United States
#43 gets the vote for the new #1. We like the arrow concept as it conveys improvement. One our original logos was a graph and arrow showing improvements to convey performance improvement. Only issue with this approach is that we are not "only" in business to grow, improve profitability, etc, but to aid people in achieving their "dreams" and utilizing the business to aid in this dream achievement.
#44 is 2nd as we look at it being mountains and "the sky is the limit" and while "A" is in the graphic, it's not all about the "A". In fact, a lot of the graphic are attempting to capture "A" in some fashion or another, and we aren't sure that what we truly want. We are looking for a creative graphic which conveys our service to others in achieving business "results" which ultimately ends up aiding people in achieving their personal "dreams".
Graphic needs to be catchy at a glance; however, not flashy. Not sure that it would look like what we are looking for; however, a graphic which as a graph, improving trend arrow, and heart in some fashion may be interesting to see.
13 years ago
candl92
United States
Contest extended 7 days due to us still not hitting a home run with the graphic. #65 & #64 have been moved to #1 & #2 as they are conveying most like what were envisioning. That being said, with the extension of 7 days, remove all limits our brief may place on the contest, focus on our three desires to convey with the logo, and let's see some completely difference approaches. Once there is more variety, we'll provide feedback which should pull us back into the right direction and ultimately achieve success at the end of the week. We will continue to monitor and provide feedback daily and thanks again for all your efforts to date and over the next week.
13 years ago