What We Do

provides compassionate in-home care and services, where and when you need it.

Industry

Top Three Things to Communicate

#1 - Compassion & Care
#2 - Warmth
#3 - Trust

Our Target Audience:

I envision the Armistead Care brand having a simplistic and modern approach but incorporating that "care" and "warm" home comfort vibe. A brand that you can trust but that isn't too corporate.

People looking at the logo are potential caregivers looking for a job, and adult children for mom & dad looking to get services. Armistead is operating in Vermont and New Hampshire, and currently uses a hummingbird as the logo (which we want to keep, but get an updated refreshed look).

Psychographics: Looking for help and care for family members, need to immediately feel warm when seeing our logo.

Color Preferences

Teal, White, Pink, and light purple

Our Ideas and Additional Information:

I envision the Armistead Care brand having a simplistic and modern approach but incorporating that "care" home comfort vibe. A brand that you can trust but that isn't too corporate.