Arise LawnLogo Design Contest

Brand Overview:
Steve Clark’s brand focuses on providing reliable, high-quality lawn care services while
emphasizing faith-based principles. The company operates in the Central Kansas region, catering
to residential and commercial clients with a deep commitment to family, faith, and community
support. The brand is unique in combining practical business services with a strong spiritual
mission, which guides every decision and interaction.
Target Markets
Steve Clark’s lawn care services primarily operate in the Central Kansas region, with a focus on
both residential and commercial properties. Key areas include Wichita, El Dorado, and the
surrounding suburban communities, where larger residential lots and growing commercial
developments offer ideal opportunities for the brand.
1. Suburban Residential Clients:
○ Located in suburban areas of Central Kansas, particularly in neighborhoods with
large properties that require high-quality, consistent lawn maintenance.
○ Focused on mid-to-high income families, retirees, and professionals who seek
reliable, expert lawn care for large lots.
2. Commercial and Industrial Properties:
○ Businesses, industrial parks, and commercial lots located throughout Central
Kansas.
○ Companies that value maintaining a professional image and require a provider
capable of handling larger, complex properties ranging from 10 to 20 acres.

3. Faith-Based and Community Organizations:
○ Churches, schools, and community centers in the region that share similar values of
faith, service, and community involvement.
○ Organizations that need regular lawn care and property maintenance services
while supporting a business that aligns with their mission and values.

Vision Statement:
To grow a business that honors faith, family, and community by delivering top-quality lawn care
services, while also mentoring and supporting employees and clients in a way that reflects
Christian values.
Mission Statement:
Our mission is to provide exceptional lawn care services to both commercial and residential
clients, ensuring their properties reflect order and professionalism.
We are committed to building long-lasting relationships with our clients by offering personalized
service, supported by strong biblical principles of honesty, compassion, and integrity.

Core Values

● Faith: Everything we do is rooted in our Christian faith and commitment to serve others as
Christ would.

● Integrity: We act with honesty and transparency in all our business dealings.

● Commitment: We are dedicated to providing consistent, high-quality services to all clients,
treating their properties as we would our own.

● Service: Our business goes beyond mowing lawns—we seek to make a positive impact on
our community, helping those in need with practical support.

● Growth: We encourage both personal and spiritual growth in our team and our clients.

Tone Definition:
The tone is compassionate, professional, and motivational.
It should reflect the values of faith and integrity while remaining accessible and approachable.
Communication should be respectful, caring, and empathetic.
Key Communication Techniques:
● Use clear, straightforward language that conveys expertise and trustworthiness.
● Incorporate personal stories or examples to connect with clients on an emotional level.
● Highlight faith-based values in both verbal and written communications.
● Use motivational language to inspire clients and employees alike, emphasizing community
and long-term relationships.
● Avoid aggressive or overly formal language, as the brand seeks to be warm and supportive.


Color Palette:
● Primary Red: #C1272D
● Accented Deep Green: #556B2F
● Dark Blue: #003366
● Warm Gray: #A6A6A6
● Light Beige: #F5F5DC

Color Palette:
● Primary Red: #C1272D
● Accented Deep Green: #556B2F
● Dark Blue: #003366
● Warm Gray: #A6A6A6
● Light Beige: #F5F5DC

maybe incorporating something to do with mowing.

maybe incorporate something with robots.