Thank you for your entries. I like the simplicity of your ideas. Keep in mind that our goal is to convey a strong appeal the architectural and residential construction community. Our products are those that people seldom need but always want if they can affort. Our desire is that we identify our logo and branding with luxury building products with a strong appeal to architects and builders. In general, the final selection of our products is strongly influenced by the feminine gender. People who purchase our products have a strong association with prestige and distinction. Have you considered the utilization of elements that are more distinctly architectural? Our logo must make an immediate impression with architects, builders and consumers of luxury brand window and door products.
Hi Zrox, Thank you for your entries. In some respects, we like simplicity. However, we're really looking to achieve something very complex and I'm not sure that a simple design can convey the broader implications of our brand. We need architects to immediately identify with our logo, we need builders to associate our logo with quality and competency and we need the highly influential mostly feminine decision maker to be represented as well. We represent luxury brands and our logo needs to convey a sense of luxury. As the contest has developed we have asked for due consideration of the "Impressions" component of our company name. We have also decided that our choice of the color blue might have been too restrictive. We have really liked the addition of multiple colors on some of the entries.
I hope that these thoughts, in addition to my comments above and my general comments can assist you in the refinement of your entries. If it could be of some assistance to you, go to www.canteradoors.com to gain a flavor for the luxury products which we sell.