I like the icon. It's dynamic. I'd like that IT Consulting is below the word Apex. I'd like to see a more masculine font in the design and IT Consulting a bit more legible.
Could I see the icon in a shade of navy blue? And one last request - could could use the same font for Apex but make IT Consulting larger/taller/more legible?
Here are two variations. Both a red and navy blue with the mark made symmetrical, stronger font and the 'IT consulting' made lager and more legible. Please let me know if you want to see further changes, no matter how small. My future submissions will be quicker now.
scoured font options and felt this one best met with your comments of strong but with arched features. There is also a subliminal forward arrow created by the E and X. Please let me know if you want to see another option although i will likely submit one regardless.