AperioHealth, Inc. Logo Design Contest

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AperioHealth, Inc. has selected their winning logo design.

For $475 they received 446 designs from 51 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
drewc
United States

Slogan

At Aperio, we believe technology can revolutionize healthcare delivery.

What We Do

By offering the first all-in-one health intelligence platform, Aperio creates software for innovative community health providers to deliver the right care, at the right time, while lowering costs.

Industry

Technology

Top Three Things to Communicate

#1 - Innovation
#2 - Comprehensive/all-in-one
#3 - Intelligent tools

Our Target Audience:

Healthcare providers delivering behavioral and primary medical services to the individuals that are the most vulnerable. Decision makers are predominantly college educated with advanced degrees including M.D. that have a commitment and mission to care for those with limited resources. Ultimately all healthcare providers and every consumer of healthcare services will be a customer that needs to identify with the Aperio brand.

Color Preferences

In alpha order of preferred colors (not all): black, blue, green, grey, orange, white

Our Ideas and Additional Information:

1) Encasing the A of Aperio in a shape so it could evolve into the logo (e.g. the f of Facebook in the blue box:
2) Simple line with synaptic connections or other creative connotations of the brain
3) Would consider all lower case in a font similar to the attached.

Themes

Necessity
Simple
Gray
Modern
Refined
Secure

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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Contest Entries

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Discussion

Discussion

drewc
United States
In addition to the basic files provided by the Winner: 1 X EPS - Industry-standard vector file; 1 X JPG - 1000 X 800 pixels; 1 X JPG - 500 X 400 pixels' 1 X JPG - 350 X 280 pixels, we would like to receive: 1 X color PNG (transparent background or not); 1 X black and white JPG; 1 X solid color JPG; 1 X high resolution color JPG; and 1 X AI (Adobe Illustrator vector file). Thanks!
4 years ago
drewc
United States
For additional guidance, prefer not to be too literal or complex, the simpler and cleaner the better.
4 years ago
drewc
United States
Less brain and more nerve, synap, connectivity concept. The letter A as an icon of some sort is working for some.
4 years ago
drewc
United States
Thanks to all the Designers who have provided some great, creative work thus far. We are trying to provide timely feedback & please do not hesitate to ask for guidance. Thanks again on behalf of Aperio!
4 years ago
drewc
United States
As you all know this is an iterative process. While we are trying to provide timely feedback & moving designs into the "Not Interested" category, we have already pulled 1 or 2 back. So, if you are withdrawing concepts we obviously have no way to pull them back.
4 years ago
drewc
United States
Impressed with the tremendous creative work, keep it rolling. We need to be offline the balance of this afternoon but will continue to provide feedback this evening. THANKS.
4 years ago
drewc
United States
Thanks for the continued input and we are trying to provide specific feedback where appropriate. Please note that we have held off on ranking for the moment and are focused on feedback because of the great quality and quantity. We will attempt a full ranking this evening so the more designs that arrive by 8:00 pm EST the better!
4 years ago
drewc
United States
Moving Day! Designers we are trying to move ~ 50% of the submissions to date into the "Prefer Others" category so we can concentrate on ranking the balance. Please stay engaged as this will be very fluid today through tomorrow as additional designs arrive. We may only rank 1 version of your design if you provided slight derivations of color or font even if we like all of the iterations. THANK YOU.
4 years ago
drewc
United States
We still have a day & a half to go during the Blind Phase. Thanks again to the 36 Designers who have submitted 235 designs thus far. This evening we will rank at least 1 design for a Designer who we believe has a strong body of work & is in contention as a Finalist. Please note that the rankings are not necessarily reflective of where you stand but an indication that Aperio believes in your creative skills & wants to work with you. So, if none of your designs are ranked as of 11:59 EST that means you have ~ 30 hours to submit additional designs & we will consider all that come forward. THX!!!!!
4 years ago
drewc
United States
So far we have ranked 16 Designers who we believe, based on the design submissions to date, are worthy of consideration for Finalist. Again the ranking is arbitrary at this point, we are simply attempting to let Designers know where their body of work stands as of this evening which could change significantly by tomorrow evening. Please reach out if you have questions or comments.
4 years ago
drewc
United States
Design community, 28 hours & counting! We are excited about the outstanding designs we have received thus far and we are trying to work through those that have strong potential and those that do not quite make it as of now. Remember this is a fluid process and we continue to receive great designs. THANKS.
4 years ago
drewc
United States
Not sure what each Designer has visibility to during this phase such as if in the Ranking process you can see a rank associated with a design or that a design has moved into the Not Interested/Prefer Others category. PLEASE NOTE that we have ~ 12 Designers with 1 or more designs that we believe have tremendous potential and are beginning the Ranking Process. So, the Rankings are not that meaningful for Aperio at the moment and we have moved close variations of a design concept into the Not Interested Category to make it easier to review, compare and rank. Thank you.
4 years ago
drewc
United States
OPPORTUNITY! Right now we have 10 Designers that are in contention with more than 1 design each. We will absolutely continue to evaluate new Designers and their creative work as well as anything else submitted by the current Designers in the contest. NOTE the rankings are a work in process and the only important data point is if you have a design ranked 10 or higher. We may like several of your concepts equally and just because it is ranked 38 or 50 is meaningless because we have not thoroughly ranked the designs. So, please hang in there until tomorrow as Aperio has a lot of work & tough decisions to make. THX.
4 years ago
drewc
United States
WOW, lost track of the # of Designers but lots of great work in the 323 submissions to date. We are still evaluating some of the recent designs. Also, PLEASE NOTE we may choose a Designer based on their overall body of work who may not have a top 5 design but has several in the top 30 (which is the top 10% of all submissions).
4 years ago
drewc
United States
Over 350 terrific designs. Thank you Designers! We are going to be working diligently over the next few hours to prepare a final ranking and it will be very hard. Aperio cannot thank you all enough. Have a great day or night depending on where you are located on the Earth.
4 years ago
JuanSBach
Venezuela
great CH I've ever experience with . greetings from Venezuela
4 years ago
drewc
United States
Designers, again great work and thank you for your efforts, ideas & passion. So much amazing creative talent that you made it very hard to come to our Top 5 Designers which we have now. Best wishes to all for continued success with your work!!!
4 years ago
drewc
United States
Finalist, your creative designs and responsiveness made this a very difficult decision making process. Thanks again and we are down to 2 Designers to select from.
4 years ago