At Aperio, we believe technology can revolutionize healthcare delivery.
What We Do
By offering the first all-in-one health intelligence platform, Aperio creates software for innovative community health providers to deliver the right care, at the right time, while lowering costs.
Top Three Things to Communicate
#1 - Innovation
#2 - Comprehensive/all-in-one
#3 - Intelligent tools
Our Target Audience:
Healthcare providers delivering behavioral and primary medical services to the individuals that are the most vulnerable. Decision makers are predominantly college educated with advanced degrees including M.D. that have a commitment and mission to care for those with limited resources. Ultimately all healthcare providers and every consumer of healthcare services will be a customer that needs to identify with the Aperio brand.
In alpha order of preferred colors (not all): black, blue, green, grey, orange, white
Our Ideas and Additional Information:
1) Encasing the A of Aperio in a shape so it could evolve into the logo (e.g. the f of Facebook in the blue box:
2) Simple line with synaptic connections or other creative connotations of the brain
3) Would consider all lower case in a font similar to the attached.