Animal Justice FundLogo Design Contest

Hey,
I love the design! Can you try a different color inside the circle so it's not so close to the color of the dog? And maybe make the words stick out a little more, possibly in bold, or possibly make the paw prints at the bottom smaller or take them out. Thanks!

Thank you much for the ranking and feedback. I am thrilled you like the design. #19 Please let me know if this works any better of if there is something else you would like to see? Best Regards, Faith

Thank you so much for the revision! I do like the new one a little better :) I'm worried that it's not serious enough though and that others might not take the fund seriously. It's a little too cartoony (if that's a word). I love the colors and the gavel, but maybe you can make it look a little more real? Maybe it's just the eyes that are too much like a cartoon. I'm not really sure how to fix that, but I would really appreciate it if you could give it a shot. Thank you so much!

I kind of like the scales of justice by his neck, but they don't stand out enough. Maybe you could make them black or another dark color. And I still don't like the eyes. Now they look kind of glossed over. Maybe making the whole dog more realistic would help, or using a picture of a real dog. Just some thoughts, feel free to try whatever you think will work.

#24. Perhaps this is better? This is actually my dog Heidi who is a rescue :)

I love Heidi, she is SO cute! #24 is better, just not quite there yet. Can you try making Heidi a little lighter colored so the gavel is a little more prominent? Maybe she could even be coming out of the circle a little bit to have more of a 3D feel. I would also like to see Heidi like that, just not in the middle of the circle, maybe above the wording. Just thoughts. Thank you so much for all the variations, we really appreciate it!

Thank you, I think she is cute too:) Would you mind clarifying for me your thoughts on having Heidi "just not in the middle of the circle, maybe above the wording" I think I'm a bit unclear. Were you thinking slightly overlapping the bottom of the words? Thanks, Faith

Hey Faith,

I was thinking that I'd like to see it more as a pictorial mark than as an emblem. I love what you did with #31, just maybe take the circle out of it so that Heidi is standing alone above the words. Thanks!

Sincerely,

Dillon

Hey, I think the scales of justice in #45 with the dog make it a little too busy, but I like how it's kind of 3D.

I don't really like the green background, I'm sorry. But I really love the concept and think it is close to being a winning logo. Can you try taking #31 and possibly do something to encase the whole thing? Maybe even try some new colors and/or new fonts?

#49 Please let me know what you think of this one? or feel free to suggest any color combinations if this one doesn't work. Regards, Faith

I like #49 a lot. I just like #31 a little better.

Oh, ok. :) Did you still want me to try out other colors and fonts on #31?

I don't know :), I think #31 is great and would be really hard to improve. Maybe the best thing to do would be to step away from it for it a minute, and then try to come up with a totally new concept that would be even better. I know that's a lot of work, and I would understand if you would rather not do that. It's just that there are multiple people who will be making this decision and they're not all sold on the idea. Maybe something new would knock all their socks off.

Hi,
So here are the thoughts of the guy designing the website:
The gavel needs to rotate to match the jawline of the dog. In addition, maybe it could use
some gloss to be a bit more modern? Bevel/emboss/shaddow? But if you
go for that, be sure to get the flat version as well.

I'm sorry I don't have any specific suggestions, but I think it might be better if it was a little flashier and modern. Thank you so much for all the hard work.

Ok, sure. I am working on a new idea as well, don't know if it will pan out or not but I will definately work on the gavel. Thanks

Great, thank you so much! Just a heads up, the decision maker is finding that she wants a very professional, very modern, sophisticated logo.

#55 with new gavel.

#56 Different font, new gavel, gradients added.

#57 Something more modern and professional. Please let me know what you think of this idea? Regards, Faith

Hey Faith, I think I like the other idea more than the new one. This one is great, but it kind of makes me think of the police (which could be good). I'll send it along and get more feedback tomorrow, but might be better if you could soften it a little bit.

That was the point! :) Yes, please let me know what the others think and if you would still like me to soften it a bit as you said. Thank you, Faith

It's a great idea, and you did a really good job with it. We just like your other concept more. So, I would recommend working on the other concept instead of softening this one. Thank you for the idea!

#75 One other idea.

I like the new idea, but we're starting to go away from the law/justice angle, and more towards animal lover and non-profit feeling. I still like your other design better.

ok, thanks.

Hi,
I like #86, but think it might be a little confusing. Can you fill in the dog and erase the circle at the top of the heart?

Also, the lettering from #55 is still my favorite, but I don't think we're going to go with the dog and gavel idea. Can you try having a person petting a dog above it? Or some other human to animal interaction?

I love the idea behind #111! Is there a way to show the 3 of them from a little farther away so its clear that they are sitting next to each other?