Anderson Wealth Management Logo Design Contest

Anderson Wealth Management has selected their winning logo design.

For $350 they received 372 designs from 46 different designers from around the world.
Contest
Logo Design Brief
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csa
United States

What We Do

We are a boutique investment management and financial planning firm working with high net worth individuals and business owners

Industry

Financial

Top Three Things to Communicate

#1 - Integrity
#2 - Security
#3 - Competence

Our Target Audience:

Our clients are primarily high net worth individuals and families (50-65 yrs.) and business owners.

Color Preferences

Blue or Green

Our Ideas and Additional Information:

My thoughts are: I would like my logo to be clean, conservative, and sophisticated. I prefer simply elegant rather than complex. I also prefer an understated logo rather than big bolder ones. I like the idea of Anderson in larger letters with a line under my name and Wealth Management in small letters. My focus in my business is getting superior investment returns with less risk.

Themes

Serious
Secure
Gray
Subtle
Quiet
Luxury
Expensive
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

csa
United States
A few thoughts:

Color schemes: I prefer pure blue, pure Green (kelly green or slightly darker), not teal. I also would be open to seeing something with black letters maybe with some red intertwined (i.e. one letter of parts of letters) or perhaps ANDERSON in black and Wealth management in a red? With a red logo to the left.

I also like JPMorgan's logo for example.
13 years ago
csa
United States
Thank you designers. I've added some feedback below:

Generally, the ideas submitted so far feel modern, sporty and casual. I am looking for a more elegant and refined logo. Also, I do not like the color teal and (blue-green). I would prefer a purer blue or a green slightly darker than kelly green.

Other Ideas:
1) I would like to also see my firm's name in a black font with a blue greek column to the left perhaps with the letter A insinuated.

2) Another idea: Separate logo to the left from Anderson Wealth Management with a slight vertical gray line.

3) Another Logo idea: Perhaps 4 vertical blue bars of the same height, right next to each other increasing in width to delineate growth. See "carsonweath.com" for an example
13 years ago
csa
United States
I am still pretty open at this point to ideas. Other Company LOGO's I like for example:

1 UK TRADE & INVESTMENT
2 JPMorgan
3 UBS
4 WRAGGE&CO
13 years ago
csa
United States
General Comment to Designers.

Great job, some really great designs. I am ranking the designs, but keep in mind that I am still digesting everything. Anything in the top 15 could end up #1 at this point.

13 years ago
csa
United States
As an aside, a few of the designs have almost a celtic feel to them. I really like that.
13 years ago
csa
United States
Hi everyone. Thank you for the wonderful ideas. As you can see, i seem to be gravitating toward a format with a logo on the left and my firm's name to the right with a line separating them.

I thought it would be nice to see that format with a square logo with a greek key pattern in two rows in green or blue with a white background. An example of a greek key pattern that i like can be seen here:

http://www.artlandia.com/wonderland/glossary/GreekKeyPattern.html

It is the second pattern down.

Thank you. Chris
13 years ago
csa
United States
Thank you everyone for the excellent designs. I will have to make a decision tomorrow. You are all very gifted.

Chris
13 years ago