AMT Motorsport Logo Design Contest

AMT Motorsport has selected their winning logo design.

For $675 they received 124 designs from 27 different designers from around the world.
Contest
Logo Design Brief
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amtmfg
United States

What We Do

We primarily focus on high end parts for racing Corvettes. However we are retailing fire safety gear starting this year after I was almost killed in a race car fire in May of 2021.

Industry

Automotive

Color Preferences

Red, black, white, silver, however logo must still be impactful in only single color. We will use this logo in our branding but it will also be laser-engraved on machined parts of various color and laser engraving will appear in white only.

Our Ideas and Additional Information:

Because I was nearly killed in a fire and survived the obvious inspiration for the logo would be The Phoenix. However every one who survives a fire likens themselves to a Phoenix, so while it is powerful and fitting it is also severely overdone. That doesn't mean a depiction of a Phoenix is out of the question. Other characters that are Borne of Fire would be a dragon and JR Tolkien's Balrog. So the design is a challenging one: I would like to incorporate some aspects of our current logo within the new logo. I would like "AMT Motorsport" to still appear 'racy' but I would also like it to be in the confines of a very abstract version of a phoenix, dragon, or balrog. The "AMT Motorsport" text should be centered in whatever type of graphic is developed. How the hell someone does that is beyond me but you all are the creatives!

Themes

Masculine
Adventure
Gray
Luxury
Modern
Raw

Style Inspiration

Entries
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Contest Entries

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