AMPLogo Design Contest

Logo Design Contest
Contests / AMP

AMP has selected their winning logo design.

For $575 they received 171 designs from 35 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
New brand of LED lighting used for outdoor lighting/landscape lighting... LED Lamps (bulbs), LED Outdoor Lighting fixtures.
Industry
Home & Garden
Color Preferences
Green and gray.
For the green perhaps two colors of green ... a dark green with a vibrant yellow green or a gradient green from evergreen to a more vivid green-yellow). If needed a touch of black can be added to outline/highlight if needed. The logo will be used on the web but also printed on all product boxes.
Our Ideas & Additional Information
http://www.illumicaregroup.com/ has nice colors. Note: we primarily sell outdoor lighting (landscape lighting fixtures) so promoting green (both because of green plants and landscape but also green for earth and environmentally friendly) is good. But not too earthy-- I want to promote the high-end tech side as well. In addition to what I described above, some other emotions associated with the design should be want to convey simplicity/earth/pure
Themes
Simple
Luxury
Modern
Refined
Secure
Masculine

Entries

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Discussion

 
Client
Thank you #1 but a bit too playful (and a bit hard to read the amp).
13 years ago
 
Client
#3 I like the font (modern, distinctive custom font) Not crazy about the symbol.
13 years ago
 
Client
Don't be afraid to incorporate the graphic into the font (i.e. the graphic doesn't always need to be a symbol next to the word). It can be a small colored tick mark or any element and be within the letters or part of the letters, as an example.
13 years ago
 
Client
there are an awful lot of "green dot" designs... don't be afraid to do something else... after 3 entries I ranked one with a green dot #1 and next thing u know I only have green dot designs to choose from lol! I am hesitant to rank again for fear I will only get designs that resemble the #1 rank. Please start fresh... thanks!

Maybe try space, tech designs or instead of green dots try some thin lines or other abstract shape.
13 years ago
 
Client
How about trying some stainless steel, brushed metal or chrome lettering? Flat, square 3-d or maybe slightly rounded metallic 3-d? Just a thought. May look terrible, may look great, but I'd like to see/try.

On design elements how about adding a green colored tick mark, swoosh, thin lines or any other stylized design element incorporate into the logo.

Thank you for your work!
13 years ago
 
Client
please add the tagline "light is the essence of life"
13 years ago
 
Client
Please also try some stainless steel, chrome or metal fonts as mentioned above. Also try gunmetal gray background with black font and a touch of green (in the graphical element or font) to add some color.
13 years ago
 
Client
I am leaving for vacation early tomorrow am until next Sun. I will have limited computer access.
13 years ago
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