American Trust EscrowLogo Design Contest

Like your efforts but the result reminds me too much of the Greek alphabet.

205: • please change colors to green and dark gray
• please make the words american and trust the same color and escrow a different color

#242-205 ...IT S A LOGO ON AN INDIAN BANK

293: I like your symbol a lot.

1. please replace the font for "American Trust Escrow" with font Futura, Helvetica Neue Extended or Gill Sans.
2. please lighten all the colors of your symbol a little. Not drastically, just a little so the left side isn't all black.

427: too playful.

Please go back and read the contest brief. It has major changes made today after clients saw designs.

477 478: way too casual for corporate client

475: clients have decided they don't like super bold type

472: reads like AE

473 474: the reason why we like the B&B Italia design is that it mixes contemporary and traditional fonts. It's not the outlined font as much as it is the mix of contemporary and traditional.

393: please make the symbol read as "ate" instead of "ete"

482: please add a tiny bit of space between the 3 lines

483: too wide and if we have to make the logo smaller, the name will not be readable

497: no I need it to look like a real "a". Please revise.

496:
• now please make the word "trust" a light to medium gray
• please make the word "american" and "escrow" a medium blue but NOT a bright blue

I'm trying to make your logo look a little LESS bold. It's a little too bold for the client now.

556: Would you take this exact layout, but use a thin face like Helvetica Neue Extended for the word "TRUST". I think making this change could really make this design. The current font for "TRUST" is reminding me of the American auto industry. Don't change the composition/layout, I really like it. It's very unique.

556: ok let's try this. Use 556 as a template and match sizing of new TRUST almost exactly. Use Futura Light, or whatever font you used in your entry 505. Convert to outlines in Illustrator and match the "T"s exactly to what you did in 556. Please match your alignment and widths as close to exactly as possible. Pull the width out on the Futura to match the width of 556.

IMPORTANT: The client is viewing again in an hour or two so please try to do this change as soon as possible because I want them to see it with these changes. If not, I will just show them your existing 556.

THANKS!!

675: Please try changing American and Escrow to lowercase letters using Futura or same font you used for the company name in 505 but lower case. Thank you for all your hard work!

505: would you please do a second option for this design, with the words "American Trust Escrow" on 3 lines, justified, under the symbol? Please KEEP the same typestyle/font, just justify each line. Thank you for all your efforts!

828: this looks like a bold font for "American" and "Escrow". Would you please choose a medium or light version? Like I said, please use same font you used for the company name in 505, only lower case. The one you used is bolder than 505. Thank you!

909: LAST revision, please show me 909's "TRUST" with 836's "american" "escrow"

thank you for all of your hard work!!