American South Financing Logo Design Contest

American South Financing has selected their winning logo design.

For $275 they received 137 designs from 18 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
kellydparker
United States

What We Do

We are a retail residential mortgage provider.

Industry

Financial

Top Three Things to Communicate

#1 - our consumers are buying new homes
#2 - we are a retail division of a larger mortgage institution
#3 - we want our logo to flow well with the current logo from corporate

Our Target Audience:

Consumers that are buying homes.

Color Preferences

I have the color codes from corporate that we need to stick to. I want to use Denim Pantone 302 C, Electric Pantone 2995 C, Lemon-Lime Pantone 381 C and white. I have a document from corporate that I can e-mail to the designer to speed up the process showing font, etc.

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

kellydparker
United States
I want to use Denim Pantone 302 C, Electric Pantone 2995 C, Lemon-Lime Pantone 381 C and white. Make sure to incorporate a touch of the Lemon-Lime.
3 years ago
kellydparker
United States
It you look carefully at corporate's logo, it is two F's coming together to make an A. It's just a bonus that the space under the A resembles a house. It's not necessary but there was a thought of incorporating an S in the logo since we are the Southern division. It's a little weird but we are known as AMSF to our clients which stands for American South Financing. Our new URL for the upcoming website will be www.amsfinancing.com.
3 years ago