American School of BombayLogo Design Contest

Logo Design Contest
Contests / American School of Bombay

American School of Bombay has selected their winning logo design.

For $375 they received 143 designs from 16 different designers from around the world.
2nd
#139

Withdrawn

4th
#85

Withdrawn

New
#49

Withdrawn

Prefers others.
#86

Withdrawn

Prefers others.
#70

Withdrawn

Prefers others.
#69

Withdrawn

Prefers others.
#68

Withdrawn

Prefers others.
#55

Withdrawn

Prefers others.
#54

Withdrawn

Prefers others.
#53

Withdrawn

Prefers others.
#52

Withdrawn

Prefers others.
#51

Withdrawn

Prefers others.
#50

Withdrawn

Prefers others.
#48

Withdrawn

Prefers others.
#47

Withdrawn

Prefers others.
#30

Withdrawn

Prefers others.
#29

Withdrawn

Prefers others.
#28

Withdrawn

Prefers others.
#27

Withdrawn

Prefers others.
#20

Withdrawn

Prefers others.
#15

Withdrawn

Prefers others.
#14

Withdrawn

Prefers others.
#13

Withdrawn

Prefers others.
#12

Withdrawn

Prefers others.
#5

Withdrawn

Prefers others.
#4

Withdrawn

Prefers others.
#3

Withdrawn

Prefers others.
#2

Withdrawn

Prefers others.
#1

Discussion

 
Logo Designer
Hello,

Here are my entries. Any feedback as to what direction, whether it's a font change or more web 2.0 (glossy look) would be very helpful. The more the CH interacts with the designers, the better the outcome of logos. It let's us know if we need to switch directions or rework existing entries. Thank you.
13 years ago
 
Client
#5 is good. Remove the American Flag. Colors need to be different. Try with the Indian flag. Try changing color of the school name text.
13 years ago
 
Logo Designer
Hello,

Thank you for the feedback. I do have a version with the flag of India. As for the text, does the school have a particular color scheme, that it traditionally uses?

Besides the Gateway monument, is there another image that is very iconic to Mumbai that you think may be good to try? (As beautiful as they are, I want to stay away from images of the renown hotels.)

I'll upload revised logos shortly. Once again thank you and I look forward to working on any other suggestions or revisions you may require.

Marcelo
13 years ago
 
Logo Designer
The Chakra can be added or removed. Please let me know if you have a preference.

Thank you.
13 years ago
 
Client
Use images from our school crest (can be found on the home page of our website) instead of the gateway.

Highlight the word 30. The logo should focus on that.
13 years ago
 
Logo Designer
re: #20 - I just uploaded a flag neutral version of the gateway (I must have been uploading as you were sending me the last comment. I'll take a look at the crest and work a few version. Thank you.

Marcelo
13 years ago
 
Logo Designer
Hello,

I used a very similar crest to that of the school's. Assuming that the school has full rights to the artwork, I can work with the actual high resolution crest. (I was able to obtain the vector version from a PDF, I found on line, but I would need your permission to use it.) Also, please let me know if the number 30 needs to have even more predominance.

Thank you.

Marcelo
13 years ago
 
Client
Remove the gold from around the crest. Keep the school crest colors. Remove the word "excellence". Replace it with 'Service'

Can you incorporate the Hindi script into the logo somehow -- http://www.omniglot.com/writing/hindi.htm

13 years ago
 
Logo Designer
Hello,

#47 and #48 are basically the same except that #48 has the sheen on the crest removed. The sheen adds a 3-dimensional look. Please let me know which you prefer. I'll look to see if and how I can work the Hindi script into the logo. Thanks you.
13 years ago
 
Logo Designer
I used the slogan to incorporate the Hindi style font. I think that if used in the banner, it will become too difficult to read because of the "banners" waves.

Also, I tried to keep the integrity of the school crest, except that in #51, I rose the banner and omitted both "India" and the roman numeral "1981". Even though it has a more compact look, it may be more important to keep the crest in it's entirety and not alter the brand recognition.

I will be back on in the morning, but rest assure that any additional changes you may have (even after the contest) can still be addressed until we get the perfect logo. :)

Thank you for your time and feedback.

Marcelo
13 years ago
 
Client
Entry 51 -
Please provide some banner options.
13 years ago
 
Logo Designer
Thank you I'll work some banner options.
13 years ago
 
Logo Designer
Hello, besides the new banner, the only differerence between #69 and # 70 is that one has the gold tone and the other the dark tone on the banner fold (what would be the back of the banner).
13 years ago
 
Client
Entry 68
- Please remove the the gold border from around the crest.
13 years ago
 
Logo Designer
#85 is the revision with the gold removed. #86 is the same bit I made the outside edge a bit thicker and dark green.
13 years ago
 
Logo Designer
Please let me know if you need me to reinstate any of the previous versions. (I have been removing some of the old logos, so that there is less clutter on the contest page.)
13 years ago
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