America's Trades FoundationLogo Design Contest

OK, we have received feedback from our client on the direction they would like to go after seeing multiple concepts. They have decided they do not want to be known as ATF as some concepts have done. They would like to see the name spelled out entirely. They would also like to see the name with AMERICA'S TRADES on the same line, and then FOUNDATION. They are not a fan of too many tools that do not represent ALL of the trades the have programs for at their schools. Instead, they want the logo to look for "scholastic". But not like a "seal" you would find for a university. First and foremost, it is a fundraising mechanism to help give away scholarships to students. They did like the look of a "gear" though in the form of a circle. They also liked the use of a mortar board representing education or graduation.

OK, we have received feedback from our client on the direction they would like to go after seeing multiple concepts. They have decided they do not want to be known as ATF as some concepts have done. They would like to see the name spelled out entirely. They would also like to see the name with AMERICA'S TRADES on the same line, and then FOUNDATION. They are not a fan of too many tools that do not represent ALL of the trades the have programs for at their schools. Instead, they want the logo to look for "scholastic". But not like a "seal" you would find for a university. First and foremost, it is a fundraising mechanism to help give away scholarships to students. They did like the look of a "gear" though in the form of a circle. They also liked the use of a mortar board representing education or graduation.

OK, we have received feedback from our client on the direction they would like to go after seeing multiple concepts. They have decided they do not want to be known as ATF as some concepts have done. They would like to see the name spelled out entirely. They would also like to see the name with AMERICA'S TRADES on the same line, and then FOUNDATION. They are not a fan of too many tools that do not represent ALL of the trades the have programs for at their schools. Instead, they want the logo to look for "scholastic". But not like a "seal" you would find for a university. First and foremost, it is a fundraising mechanism to help give away scholarships to students. They did like the look of a "gear" though in the form of a circle. They also liked the use of a mortar board representing education or graduation.

This has been posted in the discussion brief. OK, we have received feedback from our client on the direction they would like to go after seeing multiple concepts. They have decided they do not want to be known as ATF as some concepts have done. They would like to see the name spelled out entirely. They would also like to see the name with AMERICA'S TRADES on the same line, and then FOUNDATION. They are not a fan of too many tools that do not represent ALL of the trades the have programs for at their schools. Instead, they want the logo to look for "scholastic". But not like a "seal" you would find for a university. First and foremost, it is a fundraising mechanism to help give away scholarships to students. They did like the look of a "gear" though in the form of a circle. They also liked the use of a mortar board representing education or graduation.

Also do not want to only show US because this could be used Canada also.

Ok, no problem..
Many thanks for feedback.

We also do not want to specifically use the American flag because this could be used in Canada also.

too generic. not even relationship to the trades and/or education

Ok, many thanks for feedback.
It's really helped me.

Don't want to use the American flag. Our foundation may also be active in Canada.

The hard hat imagery is interesting idea, but we don't want to introduce a lot of additional colors to the design. Could this be simplified