AlumniMortgage Logo Design Contest

AlumniMortgage has selected their winning logo design.

For $375 they received 119 designs from 21 different designers from around the world.
Contest
Logo Design Brief
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mlgilbert
United States

Slogan

New Home & Refinancing

What We Do

We help alumni save money while assisting them through the mortgage process from application to close.

Industry

Financial

Top Three Things to Communicate

#1 - Save money
#2 - Excellent service
#3 - A benefit from your alumni association

Our Target Audience:

College and university alumni who plan to buy a home or refinance their current home.

Color Preferences

trustworthy, vibrant -- it's up to you.

Our Ideas and Additional Information:

Emphasize the "typical" home/house to quickly communicate that this is about mortgages. Since this is a financial service, money & savings is also a key element. Although this logo will be used to market to college & university alumni across the country, there should not be a strong association with any particular school.

Themes

Economical
Secure
Simple
Colorful
Bright
Playful
Modern
Refined

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

yayuk
Indonesia
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
11 years ago
mlgilbert
United States
Thank you all for the entries! My team and I will be back in the office to review them early Monday morning, June 27th. We will provide feedback as soon as possible.
11 years ago
mlgilbert
United States
We continue to evaulate the logo designs submitted up to this point. We will have our daily discussion a little later than usual today, so we appreciate your patience.
11 years ago