Alpha Custom Detail Logo Design Contest

Alpha Custom Detail has selected their winning logo design.

For $350 they received 227 designs from 41 different designers from around the world.
Contest
Logo Design Brief
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tntjr
United States

Slogan

Take Pride In Your Ride

What We Do

open to other suggestions though.

Industry

Automotive

Top Three Things to Communicate

#1 - Good Value (not "cheap" and not "exclusive" or "expensive")
#2 - Professional
#3 - Established

Our Target Audience:

Male or Female, in affluent Chicago suburbs. Most are upper income, educated professionals who take pride in their vehicles and want to preserve their value.

Color Preferences

blue, white, red.

Our Ideas and Additional Information:

I'm open to ideas. I don't want it too "cute" but "playful" is okay. I want people to remember the name of the company. This is too focused on the owner, but it's an idea: http://jasonsautospa.com/index.html
This is good, but says "car wash" rather than "professional car care" http://www.likenewautospa.com/

Themes

Classic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

s0cks
New Zealand
Reading the comments of each design. It seems you are after a slogan. It would be beneficial to add one to the "slogan" section of the brief. Even if it were to say "open to slogan ideas".
12 years ago
eyecatching
Indonesia
cheers...sOcks...
12 years ago
tntjr
United States
sOcks, Good suggestion, which I did. First time using Logotournament and fun to see what people come up with. Thanks.
12 years ago
tntjr
United States
I may have erred as this is my first time using logotournament.com. In discussion with one designer about slogans, I suggested the one I now have listed in the brief. I should have posted it publicly. The source for "take pride in your ride" is not a specific designer in this contest so all can feel free to use it. Sorry for the confusion.
12 years ago
tntjr
United States
Gotta tell you folks, Hughes' logo did look similar to another, but I didn't care for either one. You nuked 2 of my favorites.
12 years ago
ANGELINA
United States
Any feedback for the new arrivals? :)
12 years ago