#1 - Good Value (not "cheap" and not "exclusive" or "expensive")
#2 - Professional
#3 - Established
Our Target Audience:
Male or Female, in affluent Chicago suburbs. Most are upper income, educated professionals who take pride in their vehicles and want to preserve their value.
Color Preferences
blue, white, red.
Our Ideas and Additional Information:
I'm open to ideas. I don't want it too "cute" but "playful" is okay. I want people to remember the name of the company. This is too focused on the owner, but it's an idea: http://jasonsautospa.com/index.html
This is good, but says "car wash" rather than "professional car care" http://www.likenewautospa.com/
Themes
Classic
Style
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Reading the comments of each design. It seems you are after a slogan. It would be beneficial to add one to the "slogan" section of the brief. Even if it were to say "open to slogan ideas".
I may have erred as this is my first time using logotournament.com. In discussion with one designer about slogans, I suggested the one I now have listed in the brief. I should have posted it publicly. The source for "take pride in your ride" is not a specific designer in this contest so all can feel free to use it. Sorry for the confusion.