Alliance Advisory Group Logo Design Contest

Alliance Advisory Group has selected their winning logo design.

For $275 they received 131 designs from 27 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
bwoodleidt
United States

What We Do

This is a financial services business in Buffalo, NY, USA. The firm has been around for decades and needs an updated look. The firm provides financial planning, insurance, investments and retirement planning.

Industry

Insurance

Top Three Things to Communicate

#1 - A fresh look at financial planning
#2 - Part of your community
#3 - smart, well connected

Our Target Audience:

Current audience is Gen X (45-65 years old) with families, working for a mid to large sized business, household income $100k-$150k, college educated, executive or professional occupation. Would like to expand its focus to begin to attract a younger audience as well (35-45 years old with young children, just starting out), household income in the $75k-$100k range, holding mid-level management jobs with aspirations to become senior executives.

All targets share a certain set of values - family is important, they want to "do the right thing" by protecting what's important and planning for the future. They enjoy time with family and friends, kids sporting events, make limited charitable contributions, take one planned vacation a year.

Color Preferences

There is an existing logo that consists of two shades of blue - would like to keep that as a core color but add a secondary color to freshen it up and make it more interesting. Would be open to swapping out the blue as well but then other transition elements should be carried forward.

Our Ideas and Additional Information:

Simple - add a tagline or summary words to convey what we do (insurance, investments, retirement) or more of a tagline ("define your future")

Themes

Simple
Secure
Feminine
Colorful
Necessity
Modern
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Discussion

Discussion

bwoodleidt
United States
Clean and Simple is preferred. Enjoy small splash of color.
4 years ago