We are dealing with people who want to manufacture drinks (our customers is from Liquid Death, to small brewery brand seeking expansion) at our facilities. We don't need to be the coolest copacker in their mind but we need to be the service-oriented, dependable copacker, which is a rare breed in the beverage industry (most copackers suck at service, drink brands hate working with copackers but we want to be different).
Our biggest competitor in the market is DrinkPAK (
https://www.drinkpak.com/), so our logo needs to stay very distinct from theirs.
We need the logo to be simple, easy to read and easy to put on marketing materials and website.
Here are some other competitor's website for you to see their brand look and feel and how they describe themselves:
1. TexBev:
https://www.texbev.com/
2.
https://www.ncbeverage.com/
3.
https://sonbeverage.com/
4.
https://www.brew-theory.com/ (also our partner)