All About Imports Logo Design Contest

All About Imports has selected their winning logo design.

For $300 they received 389 designs from 30 different designers from around the world.
Contest
Logo Design Brief
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siperf88
Canada

What We Do

Female co-owned Automotive Repair facility specializing in import vehicles as well as sells used imports.

Industry

Automotive

Top Three Things to Communicate

#1 - We specialize in Import vehicles
#2 - Quality, professional service
#3 - Knowledgeable, trustworthy, friendly staff

Our Target Audience:

I am a female co-owner of a repair facility with a a large female clientele. Our target audience is middle to higher income earners (professional) both male and female are of EQUAL importance, age group 25 to 55, location: Greater Toronto Area who drive Honda, Acura, Toyota, Nissan, Mazda, etc.

Please don't think of us as the 'average' automotive repair shop! As stated above, I am a female co-owner of a repair facility with a large female clientele. I am *not* looking for a logo that suggests power, performance, throttle, octane, etc. as this is not our demographic. Although appealing to woman is very important we don't want anything that is too feminine either.

We serve the dad in his 40's whose dropping off his car on his way to a business meeting, the mom who's main car concerns are that it is safe and reliable so she can get her kids to school, soccer, etc, the single guy in his mid-to-late 20's who isn't interested in souping up his car anymore and is now focused on sticking to the manufacturer's maintenance schedule.

We are looking for something a little fun and stylish but still professional and suggests that we are automotive. Hope this helps and I look forward to the designs!

Color Preferences

Open to any combination, looking for something fresh and innovative, that suggests we are not 'your average repair shop', as we strive to exceed expectations in all we do.

Our Ideas and Additional Information:

Please view http://www.finedetails.ca/home.php What appeals to us is the simplicity and clean lines of the logo.

Interested in seeing some logos with the tail of the "s" in All About Imports forming a sweeping roadway underneath it.
Would also like to see some entries with one star (subtle) somewhere in the logo.

Additionally interested in seeing if there can be a positive environmental image incorporated into the logo which is not something one would normally expect from the car industry but we believe in being environmentally responsible in our operation.

Themes

Modern
Colorful
Bright
Quiet
Necessity
Refined
Commonplace
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

siperf88
Canada
I like entry #2 however I find the black background and font are too masculine. It's important that we appeal to our female demographic who are not really "into" the imagery of cars. For a woman who has to look after the maintenance of her car, entering a repair shop for the first time can be intimidating so we are looking for a softer approach.
13 years ago
siperf88
Canada
Like #5..can you try an Ariel font and stack the words on top of each other, pyramid style?
13 years ago
siperf88
Canada
Thank you for your entries Concept_one. I edited the contest details to give a better insight into our business.
I am a female co-owner of a repair facility with a a large female clientele. I am looking for a logo that appeals to women but is not overly feminine. We are looking for something a little fun and stylish but still suggests suggests that we are automotive. Hope this helps!
13 years ago
siperf88
Canada
I've edited the contest brief to give designers a better idea of who we are. Please don't think of us as the 'average' automotive repair shop! I am a female co-owner of a repair facility with a large female clientele. I am *not* looking for a logo that suggests power, performance, throttle, octane, etc. as this is not our demographic. Although appealing to woman is very important we don't want anything that is too feminine either.

We serve the dad in his 40's whose dropping off his car on his way to a business meeting, the mom who's main car concerns are that it is safe and reliable so she can get her kids to school, soccer, etc, the single guy in his mid-to-late 20's who isn't interested in souping up his car anymore and is now focused on sticking to the manufacturer's maintenance schedule.

We are looking for something a little fun and stylish but still professional and suggests that we are automotive. Hope this helps and I look forward to the designs!
13 years ago
Concept_One
Philippines
Thanks for the update. My first impression on the Name implies Tuners. =)

Will update soon...

BTW you can post individual comments on the designs by clicking on them
13 years ago
Concept_One
Philippines
pambihira ka GS halimaw kang talaga gutom ka nanaman? hehehe
binigay ko na nga ang Marshill sa iyo eh pati ba naman ito susulutin mo pa hehehe
anu in demand na trabaho ngayun dyan sa japan?
13 years ago
siperf88
Canada
Pardon?
13 years ago
wsa
Philippines
Interesting Battle between the two giants.
join narin ako dito Chris at Noel ha. nadingoy ako sa contest kong isa hay.
13 years ago
Concept_One
Philippines
Sorry siperf88 we are talking in our native language. The message was for graphixsphere. =)
13 years ago
grafixsphere
Japan
:)
13 years ago
siperf88
Canada
Thank you to all the designers for the amazing entries. The entries are professional and creative and so much more than I imagined we'd get from this site. It's going to be a very hard decision!
13 years ago
siperf88
Canada
Please go to our web page at allaboutimports.com... perhaps this might help you see if your potential logo will fit well. I think logos with a black background may not.
13 years ago
Nikt
Greece
...
13 years ago
Ivan F
Canada

LogoTournament Staff
Admin has asked Bordo to resubmit the car outline design she had previously withdrawn. Thanks for your cooperation and understanding.

Support
13 years ago