Top Three Things to Communicate
#1 - We specialize in Import vehicles
#2 - Quality, professional service
#3 - Knowledgeable, trustworthy, friendly staff
Our Target Audience:
I am a female co-owner of a repair facility with a a large female clientele. Our target audience is middle to higher income earners (professional) both male and female are of EQUAL importance, age group 25 to 55, location: Greater Toronto Area who drive Honda, Acura, Toyota, Nissan, Mazda, etc.
Please don't think of us as the 'average' automotive repair shop! As stated above, I am a female co-owner of a repair facility with a large female clientele. I am *not* looking for a logo that suggests power, performance, throttle, octane, etc. as this is not our demographic. Although appealing to woman is very important we don't want anything that is too feminine either.
We serve the dad in his 40's whose dropping off his car on his way to a business meeting, the mom who's main car concerns are that it is safe and reliable so she can get her kids to school, soccer, etc, the single guy in his mid-to-late 20's who isn't interested in souping up his car anymore and is now focused on sticking to the manufacturer's maintenance schedule.
We are looking for something a little fun and stylish but still professional and suggests that we are automotive. Hope this helps and I look forward to the designs!
Open to any combination, looking for something fresh and innovative, that suggests we are not 'your average repair shop', as we strive to exceed expectations in all we do.