Ale Industries Logo Design Contest

Ale Industries has selected their winning logo design.

For $325 they received 128 designs from 22 different designers from around the world.
Contest
Logo Design Brief
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Ale Industries
United States

What We Do

We brew some of the tastiest beer you will ever drink!

Industry

Manufacturing & Wholesale

Top Three Things to Communicate

#1 - Refreshing, exciting flavor
#2 - dependable and consistent beer
#3 - Clever/humorous (but not silly)

Our Target Audience:

Our target audience would be Men and Women between the ages of 21-50

Color Preferences

Our company colors are orange cream and light blue.

Our Ideas and Additional Information:

The intention of this artwork is to be used as a label for the bottled release of our beer, Orange Kush. We want to see the name of the beer in the design as opposed to the company name. If possible, we would like the files in a .psd or illustrator format. You can learn a little more about us, our philosophy and company culture, as well as take a look at our company logo at aleIndustries.com

It appears there is some confusion on exactly what we are looking for. We are a brewing company, that is getting ready to release it's beer named "Orange Kush". We are looking for label art for Orange Kush as a beer label.

Themes

Simple
Colorful
Luxury
Expensive
Playful
Refined
Exotic
Elegant
Adventure

Style

Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number

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Discussion

Discussion

DavidBro3
United States
Please clarify project ... are you looking for designs of:
• "Ale Industries" logo?
OR
• "Orange Kush" logo?
OR
• "Orange Kush" bottle / label?
13 years ago
Tinderbox
United Kingdom
Well pointed out DavidBro3. We really need a clearer brief before we can proceed.

I'm quite excited by the possibilities for this one.
13 years ago
Ale Industries
United States
This contest is for a label design. The name of the beer is Orange Kush, and that is the focus of this contest.

"Orange Kush" bottle / label

Thanks for the feedback!
13 years ago
Ale Industries
United States
Having the background filled in catches our eyes (#1,#3,#4). They look great, keep them coming.
13 years ago
Ale Industries
United States
Again, Ale Industries should not be in the label. Thanks
13 years ago
Ale Industries
United States
All the entries are looking good, thank you. In starting this contest, we knew a lot of what we didn't want, and as the entries are coming in we have realized that in order for this to be a beer label, as opposed to a logo, it will need to have a description of the beer incorporated.
We are describing the beer as, "A Hybrid Whit, brewed with orange peel, coriander, and chamomile." See what you can do with that.
We are a self funded brewery that hand makes its beer, we do the deliveries ourselves, and we even hand make our tap handles It would be nice to somehow show that in this label.
As we said in the beginning of this post, they are looking good, but don't be afraid to come up with something that doesn't match or fit in with what we already have.

Thanks
13 years ago
Evil-Designs
United States
What color bottles would this go into?
13 years ago
Ale Industries
United States
bottles will be brown.
13 years ago
Ale Industries
United States
#7 & #9 are catching our eye currently. Full background color would be more suited for a beer label.
13 years ago
Evil-Designs
United States
is there any particular for layouts? dimensions? do you want something along the lines of cutouts or die-cuts ? or are you looking for rounded, rectangular, what ever?
13 years ago
Ale Industries
United States
The label will be a rectangle, with slightly rounded corners. A cut-out/die cut ends up increasing our per label cost, so we want to stick with standard stock. The image that we end up choosing will have a bit of text added to it(Gov. Warnings, Fluid oz, A.B.V.%, where it was brewed and bottled, etc....), so currently we are wanting just the meat of the label.
13 years ago
Ale Industries
United States
Thank you for all of your entries, the labels are looking fantastic. We are very happy to see everyone putting their own artistic spin on the label and encourage you to continue. Anything in our top 8 has the chance of winning, but that does not mean we wouldn't be open to other designs as well. Thank you all for your hard work!
13 years ago
TahiaDesign
Argentina
"This contest is for a label design. The name of the beer is Orange Kush, and that is the focus of this contest.
"Orange Kush" bottle / label"


Do you have permission to post a Contest for a LABEL DESIGN? This site is for Logo Design only

Nat
13 years ago
2BPencil
Canada
Ale Industries,

I want to bring this to everyone's attention due to this being a product widely distributed...font licensing will most likely be required for the CH especially for those exotic flourishes..that are easily recognizable....

EastCoast Creative
LT Moderator
13 years ago
Ale Industries
United States
To LT Moderator,

Thanks for pointing that out. It seems as if we find out fun stuff like that everyday. FYI, this beer will have a slow but steady growth, starting in the Northern California, Bay Area, then growing out from there. Three years from now is when we will be looking for nation wide distribution.

Cheers,
Ale Industries
13 years ago
Ale Industries
United States
"Do you have permission to post a Contest for a LABEL DESIGN? This site is for Logo Design only" Nat

"No we don't." Ale Industries

If this in any way goes against any rules that happen to be out there, we will pull down the contest. If we have to do that, then the contest is still on, prize and all. We will post all contact info if that happens to be the case.

There is also a site called 99designs.com that does all kinds of stuff. We figured this was the same way, just liked the layout of this site better.

Cheers,
Ale Industries

13 years ago
Ale Industries
United States
We are very happy to have so many designs come in. Just to clear up any confusion, we have not abandoned this contest. Nat had some concern, however it seems to have been a mute point. Please keep them coming. We are still working with some of the designers on a daily basis, and are trying to keep up with feedback with all of you.
13 years ago
Orange Kush is a type of illegal marijuana
12 years ago