Alchera PressLogo Design Contest

Logo Design Contest
Contests / Alchera Press

Alchera Press has selected their winning logo design.

For $375 they received 130 designs from 29 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
Alchera Press publishes the novels of author Lisa Llamrei; alchera is an Australian Aboriginal word meaning "Dreamtime".
Industry
Miscellaneous
Color Preferences
Would like to see purple and blue. None that I would really obejct to.
Themes
Colorful
Adventure

Entries

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Discussion

 
Client
I think I need to clarify that Alchera, the Australian Aboriginal concept of dreamtime, has nothing to do with nightime. The dreamtime is the time before time - the time of creation. It is eternal, existing outside of time, where each person lives before birth and after death.
13 years ago
 
Client
#11: I like the clean lines in this design and the two curved lines leading off into the distance are reminiscent of a path leading off into eternity, which is a good embodiment of the term "Dreamtime".
#5: I also like the flowing lines in this design and the suggestion of an animal that could be seen as any one of a number of different animals. Does not evoke "Dreamtime" as well as #11, though.
In regards to clean lines vs. flowing, I could go either way if the overall design is exactly what I'm looking for.
#8: While the word Alchera is an Australian Aboriginal word, I am not Australian and neither is the company, so the use of a boomerang is not appropriate. However, I like the particular arrangement in this design because it looks a little like a planet.
#2: I passed on this one because I don't want a white logo on a coloured background.
#3: I passed on this one because the conical shape surrounded by stars puts me in mind of Micky Mouse from Fantasia.
#9 & #10: I passed on these because of the prominent use of the boomerang.
13 years ago
 
Client
#14 & #15: Love the idea of the spiral.
13 years ago
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