Analytic for Hemodynamic Instability - Beyond Vital Signs
What We Do
We use machine learning and signal processing to deliver real time, continuous analytics to clinicians. Our main product is called AHI, or the Analytic for Hemodynamic Instability. It can detect when patients are becoming unstable before vital signs and doctors can tell there is an issue.
That is the official description. Some things to key off. It is continuous. It uses machine learning (artificial intelligence). It uses ECG from the heart. Doctors can see all their patients at once and know who needs the most help.
The target audience is doctors and nurses. We want to inspire confidence in the application so there is a level of professional appeal that is needed. We want it to be easily identifiable, but if we can do something clever even using negative space, we would be interested.
RGB: 0, 174, 239
RGB: 0, 40, 85
RGB: 136, 139, 141
Those 3 are our corporate colors. White can also be used.
Our Ideas and Additional Information:
We know that we want to stay away from cliche medical ideas like a stethoscope. Even though we use ECG, we want to be careful with using ECG in the logo. It would have to be very clever or used in negative space so it is there, but people don't initially see it.
The product is AHI. It is an acronym for Analytic for Hemodynamic Instability. Most people just say "we are going to use AHI" pronounced ah-hee like the fish.
Again, we like clever and negative space. We are a very innovative company so we want to stand out if possible while still showing that we are responsible, professional, and trustworthy.