AHFPLogo Design Contest

AHFP is the largest beverage dispense equipment and service provider for the hospitality
industry in the US. We work with bars, restaurants, hotels, and other businesses to provide expert
installations, service, and maintenance for draft beer, water, frozen drink machines, soda
machines and more. Our brand is professional, trusted, and solution-driven — with a friendly,
approachable personality. We are struggling with the wording of Beverage Dispense Systems, if
you might have an outsider’s vision of what we do that would be appreciated.

Typeface: Myriad Pro Bold is preferred, but Strong sans-serif or clean serif is okay too —
must be easy to read at all sizes.
 Colors: Lean toward bold and professional palettes (blues, grays, deep reds, or golds) but
open to creative interpretations.
 Avoid overly bright neon tones or cartoonish looks.

Professional • Dependable • Expert • Hospitable • Streamlined • Connected • Refreshing