Our Target Audience:
Primary audience is small business that need custom programming. Typically this is going to be web programming in Ruby on Rails; jobs tend to be around 4-6 weeks and cost $20,000.
Age is all over the map, most common is probably 30s-40s business owners. My location is near Raleigh, NC, but I telecommute all over the US and Canada. My customers tend to value quality results over cheap solutions. Tend to be technically-minded people.