AdGoorooLogo Design Contest

#2: A bit too futuristic or perhaps it's the Asian font, but it definitely doesn't give off a professional enough vibe. Keep at it though!

#3: This is a really interesting direction. The font choice is wonderful (I really like the "g" for some reason). I'm a little conflicted as the "A" and "G" in our name is ordinarily capitalized, but stylistically this is going in the right direction.

Not so sure about the eyes, however. These strike me a bit cartoonish. At the same time, they do convey an important element of what we do.

#4: This is also interesting. It is obviously an extension of our existing symbolism, which I like. However, I think we lost the concept of "standing out from the crowd". I also worry that this won't be recognizable when shrunk down to small resolutions, such as on the top left of the sample page I provided.

Finally, I know that these colors are basically the same as our existing ones, but they seem really dull here (possibly because this logo is currently placed next to two other much brighter ones). Please feel free to experiment with the hue and saturation.

Everyone: as a reminder, remember to see how your logo looks in the upper left-corner on the page located at http://www.adgooroo.com/products/sem_insight_keyword_marketing_tools.php.

#8: I like how you extended the people metaphor. However, it is difficult to read the font. The heads have become too realistic and are straying too far from the iconic representations in our existing logo. The style seems a bit too retro.

#10 - better, but I'm not sure what message it conveys (if any).

The idea is that as in the previous logo icon you have a bigger person in front. G and the other letters represent their people without previous icon.

in #10

#12, #13, #14: The combination of the person and the letter G is rather suggestive of a few things we'd rather not suggest (pregnant women, internal organs, male genitalia... you get the idea).

#10 - maybe some different colors? We're trying to get away from the drabness of our current logo (without getting too crazy, of course)

How about some variations of the adgooroo people? One idea is to show them jutting from the center outwards, kind of like a king's crown.

#26 Very cool, heading in the right direction! Would like to see some different executions of this concept. Also the kerning on the letters needs to be adjusted. #3 makes excellent use of typography.

#28 very interesting idea, I hadn't considered this before.

General comment: our audience consists largely of corporate executives and advertising professionals, so the logos need to convey professionalism.

Feedback from my team: they want to incorporate the overall shape and look of the center, orange man in our current logo in any future revisions.