AdGooroo Logo Design Contest

AdGooroo has selected their winning logo design.

For $350 they received 98 designs from 24 different designers from around the world.
Contest
Logo Design Brief
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adgooroo
United States

Slogan

Advertising Insight

What We Do

AdGooroo gathers every search ad in the world and sells this information back to marketers for the purpose of improving their campaigns.

Industry

Internet

Top Three Things to Communicate

#1 - Stand out from the crowd
#2 - Leadership
#3 - A "must have" tool

Our Target Audience:

Search marketers, ranging from small "DIY" advertisers all the way to executive level marketing managers at both agencies and in-house brand advertisers. Clients include DoubleClick, Target, Bing, and thousands of others.

Color Preferences

Gold and blue (saturation and brightness can be adjusted as you see fit.) The new logo should use similar colors as our existing one (www.adgooroo.com).

Our Ideas and Additional Information:

Our existing logo was designed in 2004. The new logo should carry on the existing idea but modernize it and make it seem new. We specifically want it to blend well with the new look of our site (see sample page at http://www.adgooroo.com/products/sem_insight_keyword_marketing_tools.php)

Themes

Necessity
Expensive
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

adgooroo
United States
#2: A bit too futuristic or perhaps it's the Asian font, but it definitely doesn't give off a professional enough vibe. Keep at it though!
13 years ago
adgooroo
United States
#3: This is a really interesting direction. The font choice is wonderful (I really like the "g" for some reason). I'm a little conflicted as the "A" and "G" in our name is ordinarily capitalized, but stylistically this is going in the right direction.

Not so sure about the eyes, however. These strike me a bit cartoonish. At the same time, they do convey an important element of what we do.
13 years ago
adgooroo
United States
#4: This is also interesting. It is obviously an extension of our existing symbolism, which I like. However, I think we lost the concept of "standing out from the crowd". I also worry that this won't be recognizable when shrunk down to small resolutions, such as on the top left of the sample page I provided.

Finally, I know that these colors are basically the same as our existing ones, but they seem really dull here (possibly because this logo is currently placed next to two other much brighter ones). Please feel free to experiment with the hue and saturation.
13 years ago
adgooroo
United States
Everyone: as a reminder, remember to see how your logo looks in the upper left-corner on the page located at http://www.adgooroo.com/products/sem_insight_keyword_marketing_tools.php.
13 years ago
adgooroo
United States
#8: I like how you extended the people metaphor. However, it is difficult to read the font. The heads have become too realistic and are straying too far from the iconic representations in our existing logo. The style seems a bit too retro.

13 years ago
adgooroo
United States
#10 - better, but I'm not sure what message it conveys (if any).
13 years ago
geco
Ecuador
The idea is that as in the previous logo icon you have a bigger person in front. G and the other letters represent their people without previous icon.
13 years ago
geco
Ecuador
in #10
13 years ago
adgooroo
United States
#12, #13, #14: The combination of the person and the letter G is rather suggestive of a few things we'd rather not suggest (pregnant women, internal organs, male genitalia... you get the idea).
13 years ago
adgooroo
United States
#10 - maybe some different colors? We're trying to get away from the drabness of our current logo (without getting too crazy, of course)
13 years ago
adgooroo
United States
How about some variations of the adgooroo people? One idea is to show them jutting from the center outwards, kind of like a king's crown.
13 years ago
adgooroo
United States
#26 Very cool, heading in the right direction! Would like to see some different executions of this concept. Also the kerning on the letters needs to be adjusted. #3 makes excellent use of typography.
13 years ago
adgooroo
United States
#28 very interesting idea, I hadn't considered this before.
13 years ago
adgooroo
United States
General comment: our audience consists largely of corporate executives and advertising professionals, so the logos need to convey professionalism.
13 years ago
adgooroo
United States
Feedback from my team: they want to incorporate the overall shape and look of the center, orange man in our current logo in any future revisions.
13 years ago