AdGooroo gathers every search ad in the world and sells this information back to marketers for the purpose of improving their campaigns.
Industry
Internet
Top Three Things to Communicate
#1 - Stand out from the crowd
#2 - Leadership
#3 - A "must have" tool
Our Target Audience:
Search marketers, ranging from small "DIY" advertisers all the way to executive level marketing managers at both agencies and in-house brand advertisers. Clients include DoubleClick, Target, Bing, and thousands of others.
Color Preferences
Gold and blue (saturation and brightness can be adjusted as you see fit.) The new logo should use similar colors as our existing one (www.adgooroo.com).
#3: This is a really interesting direction. The font choice is wonderful (I really like the "g" for some reason). I'm a little conflicted as the "A" and "G" in our name is ordinarily capitalized, but stylistically this is going in the right direction.
Not so sure about the eyes, however. These strike me a bit cartoonish. At the same time, they do convey an important element of what we do.
#4: This is also interesting. It is obviously an extension of our existing symbolism, which I like. However, I think we lost the concept of "standing out from the crowd". I also worry that this won't be recognizable when shrunk down to small resolutions, such as on the top left of the sample page I provided.
Finally, I know that these colors are basically the same as our existing ones, but they seem really dull here (possibly because this logo is currently placed next to two other much brighter ones). Please feel free to experiment with the hue and saturation.
#8: I like how you extended the people metaphor. However, it is difficult to read the font. The heads have become too realistic and are straying too far from the iconic representations in our existing logo. The style seems a bit too retro.
#12, #13, #14: The combination of the person and the letter G is rather suggestive of a few things we'd rather not suggest (pregnant women, internal organs, male genitalia... you get the idea).
#26 Very cool, heading in the right direction! Would like to see some different executions of this concept. Also the kerning on the letters needs to be adjusted. #3 makes excellent use of typography.
