AcuitisLogo Design Contest

Logo Design Contest
Contests / Acuitis

Acuitis has selected their winning logo design.

For $375 they received 195 designs from 29 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
innovative IP services
What We Do
Provides trademark and brand clearance for businesses, branding companies and law firms
Industry
Color Preferences
Organic and natural colors rather than stark. Don't want pastels or neons. Don't want navy blue and white.
We have used basil and a lighter green in our branding previously. We like it but we are open to new ideas.
Our Ideas & Additional Information
The word Acuitis comes from the word "acute". We provide accurate and specific advice. We have previously considered an eye and pupil image for the logo, perhaps with a globe image inside the eye to indicate the global nature of our work. However, we don't want to see all designs like this. Please be creative and remember we are trying to show that we are innovative.
Themes
Simple
Necessity
Modern

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Discussion

 
Client
Hi everyone - we are really looking for creative ideas here. We want to show that we are innovative. We have previously had a much more earthy and alternative look and want to go that way rather than executive or corporate. We certainly want to appear personal rather than impersonal.
12 years ago
 
Client
The designs coming in are missing the "creative" mark we are looking for. We are just getting a lot of very corporate looking, generic logos. We are looking for a creative/organic look rather than staid and impersonal.
12 years ago
 
Client
We have been looking at the LogoTournament portfolio and are very attracted by the logos that are strong symbols. What we would like to see more of are creative symbols that reflect how we have described our company. Everybody recognizes the Nike Swoosh or the McDonalds Golden Arches. We need a similar stand alone design that can be used with or without the company name that people would see and understand the ideas of our company. Many thanks
12 years ago
 
Logo Designer
It's important to note that the Nike Swoosh and the McDonald's Golden Arches are only strong symbols because they're backed by literal billions of marketing dollars and decades of success.
12 years ago
 
Client
Thanks Josh - point completely taken. Our comment was more to the nature of those designs being simple and stand alone.
12 years ago
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