ActuationLogo Design Contest

Logo Design Contest
Contests / Actuation

Actuation has selected their winning logo design.

For $500 they received 108 designs from 18 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Actuation provides free data-driven, tournament-sourced financial intelligence over its web-based platform.
Industry
Technology
Color Preferences
We would like to use Princeton orange and Carolina Blue.
Our Ideas & Additional Information
We'd like to include tournament brackets into the logo.
Themes
Masculine
Colorful
Modern
Refined
Adventure
Simple

Entries

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Discussion

 
Client
Thanks for these. The feeling of #1 is great though the lines should be bolder and punchier. The font in #3, a more tech-feeling font is better for this, though I think the name should be in color as well. could use an orange that's more orange (pumpkin) and less gold? Thanks.
11 years ago
 
Client
Also, I think the brackets look like a spider. Can we make it look more fun and less sinister?
11 years ago
 
Client
Thanks for these. Orange in #11 is great. Could you capitalize the "A"? Can you make the brackets look less like a spider? Also, could you put the redesigned brackets at different positions around the Actuation, top and bottom to make it less linear, similar to the positioning of #1. Thanks.
11 years ago
 
Client
THanks. The capital A looks great.

can everyone please work to improve #12? The vanishing point effect makes the brackets look like a spider and I don't like it. please use the flatter design of #5 but keep the mirrored brackets rather than just one side. Also, please offer examples with the bracket below the name as well as above. Also, please offer some examples with the "N" of actuation in caps so that the name frames the brackets.

Please keep the font for the name but try some examples that change the thickness of the brackets to thinner ones like those of #1.

Please try some with the orange accents at the corners of the brackets and some without the orange accents.
11 years ago
 
Client
I really like the bracket in #15. Can you please use the font and color ofd #21 with the blue dot over the "i"? Also can you make the bracket smaller? the shape of it is great - i really like how it gives the impression of movement forward with the line looking like a dart.
11 years ago
 
Client
Could the top four designers please make the Actuation name the same color and font as #32 and #22. Could you all please use the same blue as #32 and #22 for the brackets. And Could you all make the "o" in actuation the same blue and leave the rest of the name actuation all orange? For #32 could you keep working to make the bracket less bulky around the name? for #35 could you capitalize the A and the N in the new font. For #22 could you please make the brackets more oval and wide over the name? For #26 please capitalize the letter A once you revers colors. Thanks!

11 years ago
 
Client
Also, #17 is great. Can you please change the colors to match the orange and blue of #32, change the "O" to blue and make the A capitalized? and can you offer another logo with the "a" and the "n" both larger? thanks.
11 years ago
 
Client
also for #17 could you please change the font to be like #22? thanks.
11 years ago
 
Client
#43 - this is really cool. can you make the font like #22 and make a version with just the "c" blue, just the "o" blue and both the "c" and the "o" blue? thanks!
11 years ago
 
Client
thanks for these. for #51 and #49 could you alter the logo a bit so that is just the brackets, without the extra lines on the side and a long point, kind of like the bracket for #32 but on its side (pointing up) and still curved like #51 and #49? also, incorporating the brackets as the "a" in actuation is great in #44. my worry is that its too detailed so that it won't show clearly in some circumstances. is that a fair concern? also, could you try it with a reversed color scheme? thanks.
11 years ago
 
Client
can you please make the brackets in #54 thinner and extend the point at the top to be a longer needle? thanks.
11 years ago
 
Client
also can you do a version of #56 in which you change the "o" back to orange? tahnks.
11 years ago
 
Logo Designer
Hi Dear CH.
thanks for the feedback.
it is actually better if you leave comment or feedback directly to the specific designer.
you can click any design to go to designer's page. then we will receive email notification whenever you leave comment there.
in there, we can answer you more details with information about the design we've made.
Thanks
11 years ago
 
Logo Designer
sure, it is #61 the o back to orange
11 years ago
 
Client
Thanks for #72. The idea that the brackets converge at actuation is thrilling. This is cool. Can you try it with the other font and a capital "a"? Thanks
11 years ago
 
Client
I mean the font like that of #61.
11 years ago
 
Client
Thanks. for #70 could you make the blue a little bolder and also give us an example of the logo with reversed coloration - blue word and reversed brackets? also could you give an example of a logo with a bit thinner font like #61? thanks.
11 years ago
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