Brazil ActuationLogo Design Contest

Logo Design Contest
Contests / Brazil Actuation

Brazil Actuation has selected their winning logo design.

For $500 they received 66 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
It's An Asset Class
What We Do
Brazil Actuation is an investment strategy for US investors that identifies, seizes and risk-manages outsized opportunities in Brazil's capital markets.
Industry
Financial
Color Preferences
Specific colors:
Pantone 876 metallic
Pantone 3302C
Our Ideas & Additional Information
The logo should have a very sophisticated - though not stuffy - look and feel. Considering "actuation" means to put into motion the logo should provide a sense of forward movement.
Themes
Luxury
Refined
Simple
Secure

Entries

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Discussion

 
Client
These are great! Thanks so much for using the proper coloration and understanding the importance of forward movement. I really liked your use of the country's borders. I'm wondering how slimmer/different fonts might work?
Also, because we are investing in capital markets (stock market; bond market) i fear that the logo with the abstract image pouring out of the "I" in Brazil might look too much like a smoke stack which would suggest industrial investment.
thanks again.
12 years ago
 
Client
Unfortunately I am on a tablet and can't move logos for ranking but the use of the country's outline is great and I like the potential of a more abstract outline like #7 and #9. Can you all play with the font of "Brazil Actuation" to make them thinner to see how that appears? Thanks
12 years ago
 
Client
Can you also please change #2 to an all green country (same shape) with a copper loop? Thanks.
12 years ago
 
Client
I forgot to mention: a fear is that the shape of Brazil will look like a tornado which is quite the wrong effect. Can designers please think of other another whimsical accent to use around the outline of the country that suggest enjoyment and forward movement (but not stars)
12 years ago
 
Client
thanks to the the designer of #27 and #28- including the tag line "it's an asset class" looks great. can others include the tag line in new and existing submissions? the font could be a bit bigger without distracting too much from the larger logo.

12 years ago
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