Access to FoodLogo Design Contest

Logo Design Contest
Contests / Access to Food

Access to Food has selected their winning logo design.

For $475 they received 323 designs from 41 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
The 20% of American households who are concerned about grocery stores running out of food in an emergency and are looking for solutions to manage this risk.

Access to Food is dedicated to revolutionizing emergency food access for households across the nation. In times of crisis, such as natural disasters or societal emergencies, the demand for essential supplies like food can overwhelm traditional distribution channels, leading to scarcity, panic buying, and compromised safety. Recognizing these challenges, Access to Food offers a comprehensive subscription-based service designed to alleviate the burden on families and individuals.

With our extensive network of over 200 warehouses strategically located throughout the USA, we ensure that millions of pounds of food are readily available and rotated to maintain maximum freshness. Our innovative model empowers subscribers to order essential food items in times of need and conveniently pick them up at local churches, providing a lifeline when traditional shopping avenues may be compromised.

By subscribing to Access to Food, households no longer need to worry about the financial strain of stockpiling food in advance, the limitations of storage space, or the complexities of managing food rotation to prevent expiration. Our service offers peace of mind, security, and practicality, enabling families to navigate emergencies with confidence and resilience.
Industry
Insurance
Color Preferences
My previous designer tried to make this a healthy / food / fresh logo, which is the WRONG direction. Thus, I'm open to any pallet, provided it stays away from a green theme.

I want my logo to feel like a trusted, valuable, important vendor to help families manage the risk of starving in an emergency. I chose the insurance category since I feel like this is another form of insurance which provides a benefit in an emergency.
Our Ideas & Additional Information
Ideas for icons to incorporate in the logo.....

Pallets (food is delivered on pallets)
Shipping Containers (food is shipped via containers)
Warehouse Shelves / Racks (food is stored on shelves)
Food like canned food or bags of beans/corn/oats/rice
Siren Alarm (people only order my food in an emergency)
Themes
Simple
Necessity
Secure
Style Inspiration

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Discussion

 
I got some feedback from my friend of mine, and he mentioned what I’m selling is the concept of “always having enough” food. We may want to incorporate that into the logo.
2 months ago
 
FYI - I don't want to put the text “always having enough” in the logo, but that is the fear I am catering to for my customers.
1 month ago
 
 
I’m thinking I might change the name of my business to “ Emergency food access”. Can you please update your logo variance to fit this new name?
1 month ago
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