ACCELERATELogo Design Contest
Logo Design Contest
Contests / ACCELERATE
ACCELERATE has selected their winning logo design.
For $475 they received 632 designs
from 102 different designers from around the world.
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Logo Design Brief
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Client
What We Do
BNI is the world's largest referral networking organization. BNI facilitates business networking opportunities, fostering growth for entrepreneurs and professionals. Our target audience includes business owners and professionals seeking meaningful connections and collaborative opportunities. The mission of BNI is to help BNI Members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.
Industry
Color Preferences
Please use our BNI brand colors
BNI Red - Hex#CF2030
True White - HEX #FFFFFF
Secondary colors:
Sterling Grey - HEX #C8C8C8
Granite grey - HEX #64666A
Sterling Light grey - HEX #F2F2F2
Please use our approved brand fonts - Helvetica Neue Regular/Roman or Arial. Please do not reformat the BNI logo.
BNI Red - Hex#CF2030
True White - HEX #FFFFFF
Secondary colors:
Sterling Grey - HEX #C8C8C8
Granite grey - HEX #64666A
Sterling Light grey - HEX #F2F2F2
Please use our approved brand fonts - Helvetica Neue Regular/Roman or Arial. Please do not reformat the BNI logo.
Our Ideas & Additional Information
The ACCELERATE theme calls for a bold, dynamic logo that visually captures forward motion, growth, and collaborative energy.
Core Visual Concepts:
* Speed & Motion: Use stylized lines, gradients, or motion blur elements to suggest velocity and forward momentum.
* Arrow or Path Elements: Incorporate upward or forward-pointing arrows, a rising curve, or a winding track to signify growth and acceleration.
* Wheels or Racing Lines: Inspired subtly by racing—like tire track motifs, speedometers, or streamlined shapes—without leaning too heavily into automotive imagery.
* Group Movement: Shapes or icons that move in unison (e.g., a group of arrows or figures) to emphasize collaborative acceleration.
Typography:
* Bold, modern, BNI brand compliant fonts (Arial or Helvetica Neue) that feel strong and energetic.
* Consider italics or forward-leaning text treatments to enhance the feeling of motion.
* The word ACCELERATE could feature stylized letter extensions or trailing lines to visually “move” the word forward.
Tone:
* Inspirational, energetic, and focused — communicating purposeful movement.
* Global and inclusive — suitable for BNI’s international and diverse small business audience.
Core Visual Concepts:
* Speed & Motion: Use stylized lines, gradients, or motion blur elements to suggest velocity and forward momentum.
* Arrow or Path Elements: Incorporate upward or forward-pointing arrows, a rising curve, or a winding track to signify growth and acceleration.
* Wheels or Racing Lines: Inspired subtly by racing—like tire track motifs, speedometers, or streamlined shapes—without leaning too heavily into automotive imagery.
* Group Movement: Shapes or icons that move in unison (e.g., a group of arrows or figures) to emphasize collaborative acceleration.
Typography:
* Bold, modern, BNI brand compliant fonts (Arial or Helvetica Neue) that feel strong and energetic.
* Consider italics or forward-leaning text treatments to enhance the feeling of motion.
* The word ACCELERATE could feature stylized letter extensions or trailing lines to visually “move” the word forward.
Tone:
* Inspirational, energetic, and focused — communicating purposeful movement.
* Global and inclusive — suitable for BNI’s international and diverse small business audience.