Abfero Pharmaceuticals Inc. Logo Design Contest

Abfero Pharmaceuticals Inc. has selected their winning logo design.

For $475 they received 186 designs from 38 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
ThomasN
United States

What We Do

We develop new drugs that remove iron (Latin symbol for iron is "Fe") from the body in disease situations where excess iron is a problem.

Industry

Medical

Top Three Things to Communicate

#1 - That we deal with iron removal from the body
#2 - That we are a clincal/drug company
#3 - That we are serious i.e. nothing playful or funny

Our Target Audience:

Venture Capital and clincial trial specialists. These are sophisticated physicians and scientists. They will understand that the Latin symbol for iron is "Fe" and that "Ab" in Latin mean "from" or "remove".

Color Preferences

Blue and green seem to work best for healthcare. However, we are dealing with drugs that address iron in the body and blood so maybe some red or purple might work. I wonder if we could consider "Fe" in a red/purple as part of the Abfero logo. We might consider spelling the word Abfero as "AbFero" where the Fe is red or purple (but I'm not completely convinced of this).

Summary:
I probably want 3 colors maximum for the logo itself.
I like Blue and green for healthcare but iron is associated with blood and is red/purple so we might consider this.
We can spell Anfero with or without a Capital "F"
We like the concept of wrapping or encapsulating iron (see Sideris Logo)

Our Ideas and Additional Information:

"Fe" is the symbol for iron which is the basis for our drugs. We bind iron so some imagery that shows "Fe" being encapsulated by parts of the logo could be good. We could try making the "fe" of Abfero capitalized i.e. AbFero. Please see another logo that was done for an earlier company that had the same target ie. binding of iron. In Sideris we used the concept of the logo encapsulating a central "ball" that represented the iron being bound. Some similar concept could be interesting.

Themes

Masculine
Complex
Gray
Necessity
Modern
Raw
Secure

Style Inspiration

Applications

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Desktop
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Signs

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