I don't like the circle or the small "ab" inside of it. The rest of the company however liked your entry the best so far and made their case for you taking the #1 spot based on the following: 1. The arrows. Not that the idea of arrows should stick, but you put something besides just the letters and basic shapes into the logo and that made it more interesting. 2. A more pronounced 3-D and lighting effect. For use on the website and in print - which is by far the most important uses we have planned for the new logo, these really do look good. I personally fear what such things might mean when we go to get logo's put on shirts and pens and that sort of thing. - but I'm betting that if a logo with 3-D and lighting elements is selected that I could request a 'toned down' version for those other mediums.
Thank you for a great opening entry. It has definitely shaped our thinking about the logo on this end. We'd all like to see any other ideas that you might have.
Thank you very much for your thoughts. I agree the 3-D/lighting effect will come across very "sharp" on the site and print. I also agree that it is simple to tone down for shirts and the like. Although, if you are screen-printing there should not be a reason to tone it down. Embroidery is another story. Thanks again.
Still liking the different graphical elements that you are bringing into the mix here. Not sure about going with a logo portion that doesn't have an "AB" tucked away somewhere in it though.
Your font and sizing choices in the original #22 are a bit nicer than in the newer #35, but 35 has a much better graphic.
Screen printing is for the shirts you give away - for the ones that we wear on 'casual' client facing days, it's got to be Embroidery. The toned down version of the graphic on #35 would embroider well.
Some new and interesting ideas thrown out there, but I'm afraid that none of them really appeal to me or the other people that are assisting me with the selection process. (Which sucks, because I appreciate the variety of ideas that you are bringing into the mix.)
I'm afraid the entire last round of submissions is going over into "not interested". If you have any other concepts, I hope you'll put them out here.