A Better AnimalLogo Design Contest

Logo Design Contest
Contests / A Better Animal

A Better Animal has selected their winning logo design.

For $300 they received 88 designs from 19 different designers from around the world.

Logo Design Brief

Client
Switzerland
Slogan
Training Plans for the Self-Coached Athlete
What We Do
We offer training plans to help triathletes, runners, swimmers, and cyclists reach their goals.
Industry
Sport
Color Preferences
Please see colors used in my last logo. I would like to continue with these colors:
https://logotournament.com/contests/athlete_s_scorecard
Our Ideas & Additional Information
I have attached a sketch of an idea that I would like to see realized. The circle could be present or not, filled or not.

If you have a really strong idea, I would entertain that as well, but otherwise I would like to remain with this idea. I will give quick feedback.
Themes
Simple
Colorful

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Discussion

 
Client
Great responses so far! #10 is the only one which really connects with what I'm looking for.

Some further refinements:
- I like the very abstract foot, Could play with wider, narrower, etc.
- Keep left left root. A right foot doesn't look right.
- font color/bold should somehow emphasize "animal" part rather than "a" or "better"
- not sure about claws of a different color, maybe see what they also look like in blue
- possible to have 4 smaller claws curved inwards, then big toe claw slightly outwards? (similar to this...
http://www.hairribbons.com/newweb/images/temporary_tattoos/bear_claw_tattoos_black.jpg )

I'm looking forward to your designs!
14 years ago
 
Client
#12 is almost there! ...clean font and the colors are perfect.

3 suggestions:

1. A narrower foot. My clients are runners and the image should be a lean foot rather than a wide one.
2. I would be interested to see the claws in the same color as the foot.
3. Also as mentioned in the last comments...I would be interested in seeing curved claws similar to #18
4. Right-justify the slogan text.
14 years ago
 
Client
I like the new #27 with very pronounced claws!

14 years ago
 
Logo Designer
Nice design #19 :)
...
14 years ago
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