What We Do
We are a new radio station in the Burlington, VT - Plattsburgh, NY area playing country music primarily from the 80s and 90s.
Color Preferences
Green and white are often associated with the Vermont region, so we would like to perhaps incorporate that. Yellow and Black are used in Moose Crossing signs, and we want to somehow integrate that into the design to take advantage of the memory mapping when people see Moose Crossing signs on the highway.
Our Ideas & Additional Information
Billboards are not allowed in the state of Vermont, so instead we'd like to associate ourselves with signage that actually does exist on the roads. In that area, there are Moose Crossing signs all over the place, so we definitely want to play off that theme. At the same time, we want to convey that we are a country station, and that we play 'real country' (80s and 90s based).