In reference to our business name, we are the 5th element to fire/water/earth/wind.
As for previous logo, the issue was - the in 5th was not clear. We like the icon art but not in that location. Tag line is not needed nor the INC. Element should be equal in size to restoration. We like the contrast of fonts between Element and Restoration.
The other pic attached is a cut up of our business card.
We also like the clean look of the Quick Response logo.
http://qwikresponse.com